Advanced Television

NFL

Forecast: Sports rights spend to exceed $78bn by 2030

Ampere Analysis has released its latest forecast for global sports rights media spend, predicting that global investment will surpass $78 billion (€67.6bn) by 2030, an increase of 20 per cent from 2025. Growth is driven by a combination of factors, including major renewals in the US and rising competition from global streamers drawn to premium […]

November 25, 2025

State Farm, DAZN bring back No Days Off

DAZN, the sports streaming platform, and its social-first publisher Whistle, are teaming up with State Farm and Optimum Sports for the fifth consecutive year to launch football-focused episodes of its it show, No Days Off, debuting today on [November 20th] across Whistle’s YouTube and social channels. In this custom edition of No Days Off for […]

November 20, 2025

NFL Madrid Game free on La Liga YouTube channel

La Liga and the NFL are furthering their partnership in announcing an official NFL regular-season game can be watched for free, live on La Liga’s official YouTube channel. On November 16th (3:30pm, Spain time), the Miami Dolphins and the Washington Commanders will face off at the Santiago Bernabéu Stadium as part of the NFL Madrid […]

November 14, 2025

NFL, Sony demo 5G live photo upload at NFL Game in Berlin

Sony provided a 5G connected camera solution to selected photographers covering the 2025 NFL Berlin Game. When the Indianapolis Colts and Atlanta Falcons met on November 9th in front of over 70,000 fans in Berlin’s Olympic Stadium, these official photographers were equipped with Sony’s PDT-FP1 portable data transmitter. This allowed them to capture reactions and emotions […]

November 14, 2025

Report: Record-breaking global audiences for sports

Glance, a specialist in TV and video market intelligence, has shared its annual sports report, Yearly Sport Key Facts 2025, revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets. The report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 markets […]

November 13, 2025

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]

November 12, 2025

Netflix: “Our ads reach 190m+ viewers”

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]

November 6, 2025By Nik Roseveare

Fox reports strong quarter boosted by Tubi, NFL

Fox saw its stock jump by 5 per cent as it beat estimates for sales, driven by continued digital growth at free streaming service Tubi and stronger performance for its NFL broadcasts. The company also announced plans for a $1.5 billion (€1.3bn) accelerated share repurchase adding to the $6.85 billion already repurchased under its existing […]

October 30, 2025

Nielsen: NFL fuels historic spike in US broadcast viewership

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

October 22, 2025