An estimated 124.9 million US viewers watched Super Bowl LX according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025. This is the first Super Bowl to be reported using […]
This year’s NFL Super Bowl scored big with British readers, according to data from Taboola, with post-match readership interest 63 per cent higher than 2025. Articles about the the game generated more than 4.7 million pageviews across UK publications over the past three months. This huge interest was sustained the day after the game, with […]
System1, the Creative Effectiveness Platform, has revealed which Super Bowl LX US audiences are enjoying the most so far, and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share […]
Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]
DAZN, streaming platform, will bring Super Bowl LX to NFL Game Pass subscribers worldwide, offering features and an extensive slate of programming for £0.99. Super Bowl LX will see the Seattle Seahawks face the New England Patriots in a rematch of Super Bowl XLIX. That game ended dramatically with Malcolm Butler’s interception on the final […]
Nielsen is piloting a new methodology enhancement to more accurately account for co-viewing. The TV audience measurement specialist says this will better reflect the total viewership for programming – in particular live events. The pilot programme will launch in the US with Super Bowl LX on NBC on February 8th and continue for high-profile sports […]
Super Bowl LX isn’t just a historic rematch. It also highlights how live sports viewing has evolved. Today, the experience integrates broadcast TV, streaming platforms, companion apps, and real-time data to deliver a more layered experience. When the Patriots and Seahawks take the field on February 8th, NBC’s ‘4K All Day; strategy and Peacock’s central […]
BIG Media, a producer and distributor of non-fiction content, has secured distribution deals with Prime Video, Tubi and Roku for Offseason (5 x 30’), an intimate look at the lives of elite NFL football players during the months they spend between professional football seasons. After acquiring the global distribution rights for the series, BIG Media secured […]
Back in August, the NFL reported on 5’s agreement with Paramount for multi-year coverage of American football in the UK. The deal, which the NFL called “ground-breaking” for a free-to-air broadcaster to get such a package, meant that 5 received two Sunday night NFL games, some special picks, such as those fixtures played in London […]
Netflix has reported that FY revenue stood at $45.2 billion (€38.5bn) for 2025 (+16 per cent year over year, or 17 per cent on a FX-neutral basis) beating Wall Street estimates. Ad revenue rose more than 2.5x to over $1.5 billion. The company reported that it exceeded 325 million subscribers in Q4 – despite previously […]