Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]
The September 27th-28th weekend was the most watched in Sky Sports history as 8.8 million viewers tuned in to a line-up of live action from the Ryder Cup, Premier League, EFL, WSL, SPFL and Bundesliga as well as rugby league, tennis and NFL. Central to the weekend was the 2025 Ryder Cup which created history […]
The start of a new school year and the return of American college football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first time since April, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption in the US. Broadcast […]
Madhive, the US unified operating system for local media, has announced the expansion of its Local Live Sports Marketplace in partnership with FOX Television Stations. The local-first marketplace gives advertisers access to a single, turnkey solution that delivers sports advertising opportunities across more than 16 premium live sports products, including College Gameday, Monday Night Football, […]
NFL fans in the UK don’t always have the easiest time of it. Traditionally, this kind of content has been costly to show, and coverage in the country has been sporadic and limited as a result. Butat least for the next few years, all of that is in the past! The NFL recently announced multiyear […]
SES has announced the accelerating market momentum for its SES Sports Content Orchestration Enabler (SES SCORE) platform. Since its launch in 2023, SES SCORE adoption has seen an expanding customer base of over 200 broadcasters onboarded and a number of high-profile sports properties making it their platform of choice for content delivery. The platform has […]
Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]
Ahead of its 20th season of Sunday Night Football, NBCUniversal has revealed the upcoming NFL season marks the highest grossing season to date for the media company, with overall revenue increasing across all platforms. The company also announced it has sold out of all ad inventory for Super Bowl LX, which will be presented on NBC, Peacock and […]
DAZN, the sports streaming platform, and the NFL have lined up an innovative 2025 NFL season on NFL Game Pass, available on DAZN in more than 200 markets. Building on their 10-year strategic partnership, DAZN and the NFL continue to expand the game’s reach by offering fans new ways to experience NFL Game Pass. Following […]
Sky Sports has announced a new three-year deal with the NFL, extending its long-standing partnership with the league to over 30 years. Sky will have the first-pick of exclusive game every Sunday at 6pm live on Sky Sports NFL, as well as the first pick for the Sunday 9pm game. There will also be expanded […]