WWE and Front Office Sports (FOS), the multiplatform media and news organizstion covering the business of sports, have announced a new content partnership that seeks to bring audiences closer to key WWE moments and tentpole events through access-driven, behind-the-scenes content. “Front Office Sports is known for its innovative approach to storytelling, and we look forward […]
Fubo’s owned and operated FAST channel, Fubo Sports Network, is launching Simms Complete, a football-focused programme starring Matt and Phil Simms. Simms Complete is set to premiere on Fubo Sports Network today [March 12th] with new episodes streaming weekly on Thursdays at 11 a.m. ET / 8 a.m. PT. Football is the Simms family business. Viewers […]
Big audiences have always pulled wagers toward them. What changed is the surface. A sports book once sat in its own lane, while television built the spectacle and sold the ads. Now the layers sit closer together. A championship game airs across broadcast, cable, apps, and social clips, while traders, fantasy players, and casual viewers […]
DAZN, the sports streaming platform and the home of NFL Game Pass, has reported strong international growth for the NFL service following another season of product innovation and elevated fan experiences. Subscriptions to NFL Game Pass on DAZN rose by 24 per cent year-on-year, continuing a trend of double-digit subscriber growth every season since the […]
The 2026 NAB Show will expand its Sports Summit to four days, convening leaders from across leagues, teams, broadcast networks, streaming platforms and technology companies to examine the rapidly evolving business of sports media. NAB Show takes place April 18–22 (exhibits April 19–22) at the Las Vegas Convention Center. Presented in the Sports Theater on […]
An estimated 124.9 million US viewers watched Super Bowl LX according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025. This is the first Super Bowl to be reported using […]
This year’s NFL Super Bowl scored big with British readers, according to data from Taboola, with post-match readership interest 63 per cent higher than 2025. Articles about the the game generated more than 4.7 million pageviews across UK publications over the past three months. This huge interest was sustained the day after the game, with […]
System1, the Creative Effectiveness Platform, has revealed which Super Bowl LX US audiences are enjoying the most so far, and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share […]
Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]
DAZN, streaming platform, will bring Super Bowl LX to NFL Game Pass subscribers worldwide, offering features and an extensive slate of programming for £0.99. Super Bowl LX will see the Seattle Seahawks face the New England Patriots in a rematch of Super Bowl XLIX. That game ended dramatically with Malcolm Butler’s interception on the final […]