Back in August, the NFL reported on 5’s agreement with Paramount for multi-year coverage of American football in the UK. The deal, which the NFL called “ground-breaking” for a free-to-air broadcaster to get such a package, meant that 5 received two Sunday night NFL games, some special picks, such as those fixtures played in London […]

Netflix has reported that FY revenue stood at $45.2 billion (€38.5bn) for 2025 (+16 per cent year over year, or 17 per cent on a FX-neutral basis) beating Wall Street estimates. Ad revenue rose more than 2.5x to over $1.5 billion. The company reported that it exceeded 325 million subscribers in Q4 – despite previously […]

Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge – a snapshot of total TV and streaming consumption across the US. Streaming dominance in December was anchored […]

Netflix’s 2025 Christmas NFL GameDay delivered the platform’s largest US sign-up peak of the year, according to analysis from Ampere Analysis. The live NFL broadcast, paired with the release of Stranger Things Season 5: Vol. 2, drove 430,000 new US subscribers, making it Netflix’s third-largest acquisition surge since 2018 – behind the Jake Paul vs […]

Recent media coverage has promoted Prime Video’s January 10th NFL playoff coverage between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform in the US. However, TVB – the not-for-profit trade association representing America’s local broadcast television industry – points out that a closer examination of […]

NFL fandom in the US has moved beyond the television. As streaming platforms reshape how games are delivered, a parallel experience now unfolds across mobile phones, tablets, and laptops, where live broadcasts are paired with real-time data, social discussion, betting activity, and digital commerce. Watching the NFL is no longer passive. Fans track statistics, react […]

Prime Video in the US reports it has delivered the most-watched season to date across the 20-year history of the NFL’s Thursday Night Football package. The 2025 season of TNF on Prime averaged 15.33 million viewers throughout its 15-game campaign, marking a +16 per cent increase over the 2024 season and the third-consecutive year of […]

Netflix has reported its second NFL game on Christmas Day (December 25th), seeing the Detroit Lions take on the Minnesota Vikings, became the most-streamed NFL game in US history with an average of 27.5 million viewers across the country, according to Nielsen Big Data + Panel. The Dallas Cowboys vs Washington Commanders game that kicked […]

November 2025 delivered what Nielsen has described as “one of the most historic months to date” in its report of The Gauge, the monthly snapshot of total TV and streaming consumption in the US. The five-week reporting interval produced a 5.5 per cent monthly increase in television usage, with live sports driving broadcast to its […]

Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]