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Fox reports strong quarter boosted by Tubi, NFL

Fox saw its stock jump by 5 per cent as it beat estimates for sales, driven by continued digital growth at free streaming service Tubi and stronger performance for its NFL broadcasts. The company also announced plans for a $1.5 billion (€1.3bn) accelerated share repurchase adding to the $6.85 billion already repurchased under its existing […]

October 30, 2025

Nielsen: NFL fuels historic spike in US broadcast viewership

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

October 22, 2025

Prime Video to stream Black Friday NFL globally

Amazon and the NFL have announced that Prime Video will broadcast the November 28th Black Friday Football game between the Philadelphia Eagles and Chicago Bears to a worldwide audience, kicking off at 8pm GMT. The game will be the first NFL event to be presented globally on Prime Video, which is available in over 240 […]

October 22, 2025

Netflix slumps on missed numbers

Netflix was off seven per cent in premarket on October 22nd as the streamer’s outlook for the coming quarter left investors underwhelmed. A victim of its own success, investors have become accustomed to routine outperformance of predictions, and the stock has bumped over 360 per cent in the past three years. But since peaking this […]

October 22, 2025

Analysis : NFL expands ad reach in sports

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]

October 17, 2025

Survey: Sports content rules, but fragmentation causing frustration

Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]

October 16, 2025

Sky Sports reports record weekend viewership

The September 27th-28th weekend was the most watched in Sky Sports history as 8.8 million viewers tuned in to a line-up of live action from the Ryder Cup, Premier League, EFL, WSL, SPFL and Bundesliga as well as rugby league, tennis and NFL. Central to the weekend was the 2025 Ryder Cup which created history […]

September 30, 2025

Nielsen: College football boosts US traditional TV viewership

The start of a new school year and the return of American college football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first time since April, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption in the US. Broadcast […]

September 17, 2025

Fox taps Madhive for expansion of Live Sports Marketplace

Madhive, the US unified operating system for local media, has announced the expansion of its Local Live Sports Marketplace in partnership with FOX Television Stations. The local-first marketplace gives advertisers access to a single, turnkey solution that delivers sports advertising opportunities across more than 16 premium live sports products, including College Gameday, Monday Night Football, […]

September 16, 2025