Advanced Television

NFL

Nielsen: College football boosts US traditional TV viewership

The start of a new school year and the return of American college football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first time since April, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption in the US. Broadcast […]

September 17, 2025

Fox taps Madhive for expansion of Live Sports Marketplace

Madhive, the US unified operating system for local media, has announced the expansion of its Local Live Sports Marketplace in partnership with FOX Television Stations. The local-first marketplace gives advertisers access to a single, turnkey solution that delivers sports advertising opportunities across more than 16 premium live sports products, including College Gameday, Monday Night Football, […]

September 16, 2025

How the recent NFL deal affects UK sports broadcasters

NFL fans in the UK don’t always have the easiest time of it. Traditionally, this kind of content has been costly to show, and coverage in the country has been sporadic and limited as a result. Butat least for the next few years, all of that is in the past! The NFL recently announced multiyear […]

September 15, 2025

SES SCORE delivering 900 hours of sports content daily

SES has announced the accelerating market momentum for its SES Sports Content Orchestration Enabler (SES SCORE) platform. Since its launch in 2023, SES SCORE adoption has seen an expanding customer base of over 200 broadcasters onboarded and a number of high-profile sports properties making it their platform of choice for content delivery. The platform has […]

September 11, 2025

DirecTV’s MySports adds hundreds of local stations

Over the past year, DirecTV has obtained rights from The Walt Disney Company, Paramount, NBCUniversal, and Fox Corp. to include their respective ABC, CBS, NBC and Fox-owned and-operated TV stations in the largest US cities in its MySports genre pack. This initiative offers sports fans and consumers more choice, control, and flexibility in programming. DirecTV […]

September 5, 2025

NBCU reports highest grossing NFL season to date

Ahead of its 20th season of Sunday Night Football, NBCUniversal has revealed the upcoming NFL season marks the highest grossing season to date for the media company, with overall revenue increasing across all platforms. The company also announced it has sold out of all ad inventory for Super Bowl LX, which will be presented on NBC, Peacock and […]

September 4, 2025

DAZN rolls out enhanced features on NFL Game Pass

DAZN, the sports streaming platform, and the NFL have lined up an innovative 2025 NFL season on NFL Game Pass, available on DAZN in more than 200 markets. Building on their 10-year strategic partnership, DAZN and the NFL continue to expand the game’s reach by offering fans new ways to experience NFL Game Pass. Following […]

September 2, 2025

Sky Sports extends NFL rights

Sky Sports has announced a new three-year deal with the NFL, extending its long-standing partnership with the league to over 30 years. Sky will have the first-pick of exclusive game every Sunday at 6pm live on Sky Sports NFL, as well as the first pick for the Sunday 9pm game. There will also be expanded […]

August 29, 2025By Nik Roseveare

Spain: DAZN scores NFL deal

DAZN, the sports streaming platform, and the NFL have reached a multi-year agreement to exclusively bring a selection of NFL games to fans in Spain starting with the 2025 season. Spanish fans will be able to watch some of the league’s biggest matchups as part of their DAZN subscription through the Football and Premium plans. […]

August 29, 2025

5 scores FTA NFL deal in UK

5 and Paramount UK have announced a new multi-year partnership with the NFL and CBS Sports to bring live coverage of the NFL season free-to-air to viewers across the UK. Every week through the NFL season, two Sunday evening games will be broadcast; the first at 6pm on 5 and the second at 9pm on […]

August 28, 2025By Nik Roseveare