Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]
NFL Sundays are no longer confined to living-room TVs or crowded sports bars. Today’s fans expect to watch games anytime, anywhere, and on any device, and mobile streaming delivers precisely that. As consumption habits evolve, the NFL embraces streaming platforms and mobile-first technology to reach broader, younger, and more engaged audiences. With near-zero lag streams, […]
Amazon and the NFL have announced that Prime Video will broadcast the November 28th Black Friday Football game between the Philadelphia Eagles and Chicago Bears to a worldwide audience, kicking off at 20:00 GMT. The game will be the first NFL event to be presented globally on Prime Video, which is available in over 240 […]
Ampere Analysis has released its latest forecast for global sports rights media spend, predicting that global investment will surpass $78 billion (€67.6bn) by 2030, an increase of 20 per cent from 2025. Growth is driven by a combination of factors, including major renewals in the US and rising competition from global streamers drawn to premium […]
DAZN, the sports streaming platform, and its social-first publisher Whistle, are teaming up with State Farm and Optimum Sports for the fifth consecutive year to launch football-focused episodes of its it show, No Days Off, debuting today on [November 20th] across Whistle’s YouTube and social channels. In this custom edition of No Days Off for […]
La Liga and the NFL are furthering their partnership in announcing an official NFL regular-season game can be watched for free, live on La Liga’s official YouTube channel. On November 16th (3:30pm, Spain time), the Miami Dolphins and the Washington Commanders will face off at the Santiago Bernabéu Stadium as part of the NFL Madrid […]
Sony provided a 5G connected camera solution to selected photographers covering the 2025 NFL Berlin Game. When the Indianapolis Colts and Atlanta Falcons met on November 9th in front of over 70,000 fans in Berlin’s Olympic Stadium, these official photographers were equipped with Sony’s PDT-FP1 portable data transmitter. This allowed them to capture reactions and emotions […]
Glance, a specialist in TV and video market intelligence, has shared its annual sports report, Yearly Sport Key Facts 2025, revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets. The report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 markets […]
Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]
Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]