Advanced Television

netflix

Report: Netflix invests $200m in Thai content

Netflix has unveiled new insights into its support for Thai storytelling, with a report – Netflix in Thailand: Supporting the Future of Local Storytelling – detailing how the streamer’s ongoing investment in local content and talent has significantly contributed to Thailand’s creative economy, tourism, and global recognition.  The report highlights that Netflix has invested $200 […]

August 21, 2025

Nielsen: Streaming nears 50% of TV consumption in US

Streaming viewership continued to rise across the US in July 2025 as its portion of TV watch-time edged closer to the 50 per cent threshold, according to Nielsen’s monthly report of The Gauge – a snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly […]

August 20, 2025

Mattel Studios unveils new Barbie Mysteries, Thomas & Friends and more

Mattel Studios has announced new slate of animated titles launching this autumn. First up, the second season of Barbie Mysteries follows Barbie ‘Malibu’ Roberts and Barbie ‘Brooklyn’ Roberts as they head to the Malibu Beach Bash festival to work the food stands with their friends for the summer. New to this year’s event is the […]

August 20, 2025

Korea’s premium VoD market tops $1.1bn in H1

Korea’s premium VoD market reached $1.1 billion (€0.94bn) in H1 2025, with paid SVoD subscriptions climbing to 24.5 million and 1.5 million net new additions during the period, according to insights from ampd, the measurement platform owned and operated by Media Partners Asia (MPA). Growth was concentrated among scaled leaders, while the introduction of connected […]

August 18, 2025

Netflix doubles US Upfronts commitment

Netflix has reported “another successful” Upfront in the US, finalising deals with a number major holding companies and independent agencies. “This year, we more than doubled our overall commitments, which is in line with our expectations, and saw year-over-year growth across all key categories like Retail, CPG, Telco, Health & Wellness, Entertainment and Tech,” said […]

August 15, 2025

Report: CTV usage on the rise in Spain 

Connected TV consumption continues to surge in Spain, significantly reshaping viewing habits, according to Barlovento Comunicación’s July 2025 report. SVoD platforms remain the market leader in penetration, while AVoD/FAST models are also showing solid growth. The report highlights 34.9 million exclusive monthly Connected TV viewers, including 15.3 million daily unique viewers and 3.8 million who […]

August 14, 2025From David Del Valle in Madrid

Spain, Hong Kong, Singapore top Netflix ISP Speed Index

This July marked the fifth year of reporting results on the updated Netflix ISP Speed Index – a monthly update on which Internet Service Providers (ISPs) offer the best prime-time Netflix streaming experience. In July’s results, 26 per cent of ISPs saw an increase of 0.2 Mbps, 72 per cent stayed the same, and 2 […]

August 13, 2025

Analysis: SVoDs reduce scripted TV commissions

The number of Scripted TV Originals ordered for production by the top six global streamers – Apple, Amazon, Disney+, HBO MAX, Netflix, Paramount+ – in the first half of 2025 fell by 24 per cent year-on-year, down from 318 first-run and renewed titles, to just 242, according to insight from Ampere Analysis. The drop reflects […]

August 12, 2025

Archewell Productions extends Netflix partnership

Archewell Productions, Prince Harry and Meghan, Duke and Duchess of Sussex’s media company, has extended its creative partnership with Netflix, with a multi-year, first look deal for all its film and television projects. Archewell Productions’ collaboration with Netflix began in 2020, producing documentaries, scripted series, films, sports, and lifestyle programming. To date, Archewell Productions has […]

August 12, 2025

Data: Italian TV consumption continues to decline

Average daily TV audiences in Italy, both in prime time (-1.5 per cent) and for the full day (-1.9 per cent), saw a slight decrease in Q1 2025 compared to the same period in 2024, continuing a more significant decline observed since 2021. According to the quarterly Communications Observatory of the Italian Communications Regulatory Authority […]

August 8, 2025From Branislav Pekic in Rome