App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends. The NBA Viewership Insights data reveals that these fans are not only passionate about sports, but also […]
There was a time when watching football meant a sofa, a pint, and a sense of belonging you couldn’t quite explain. You didn’t need 4K cameras or holograms; you just needed ninety minutes and a reason to care. Now, though, the game’s not just on your screen – it’s inside it. Sports broadcasting has gone […]
Mediapro has announced it will localise the NBA game feed in LatAm Spanish for all Latin America on behalf of Prime Video. The group—having recently announced its role in customising the US basketball league for Spain – will now also provide this service for all Spanish-speaking countries in the Americas, reaching a potential audience of […]
Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]
At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]
With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]
Starting this season, Sky Sports will air over 100 live NBA games per season in the UK and Ireland. The deal follows NBCUniversal – which, like Sky, is owned by Comcast – acquiring extensive rights across North America to the top-flight US basketball league in 2024. Live coverage on Sky Sports is underway with a […]
Mediapro has been chosen by Prime Video to provide live production services for the NBA games on Prime Video within the Spanish market. The production will be led from Barcelona and will deliver more than 100 games. Mediapro said Prime Video’s decision to entrust it with this project “is based on the group’s proven track […]
About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]
The NBA and DAZN have announced a rights agreement that will allow the sports streaming platform to show live games and original programming in Spain starting with the 2025/26 season – which tips off on October 22nd. DAZN will offer a selection of regular season games, the playoffs, the Conference Finals, the NBA All-Star Game, […]