Advanced Television

NBA

European games headline record start to NBA on Prime Video

The NBA’s return to Europe for The NBA Berlin Game 2026 on January 15th and The NBA London Game 2026 on January 18th, which featured regular-season games between the Orlando Magic and Memphis Grizzlies, delivered standout viewership for Prime Video in the region. The Magic’s comeback victory in Berlin was the most-watched regular-season game on […]

January 22, 2026By Nik Roseveare

Disguise, ASB GlassFloor partner on interactive digital courts

Disguise and ASB GlassFloor have announced a partnership that turns arena floors into a fully customisable interactive digital surface. This will enable coaches to visualise ball tracking data as well as players’ live positions, movement speed and performance metrics right on the playing surface, allowing teams to win more matches. The technology will also enable more […]

January 20, 2026

Forecast: Content investment to hit $255bn in 2026

Global content investment will reach $255 billion (€218.2bn) in 2026, rising 2 per cent year-on-year, according to forecasts from Ampere Analysis. Growth continues to be driven by sustained investment from global streaming platforms, which are further increasing their share of content spend. While overall growth remains modest, this continued shift is widening the gap with […]

January 12, 2026

TiVo OS adds new features; content partnerships

TiVo, a wholly owned subsidiary of Xperi, has announced a number enhancements to its independent media platform at CES 2026, including new features for TiVo OS, expanded content partnerships, wider availability across devices, and a deeper sports lineup. TiVo OS is now available on a full range of Smart TV devices, ranging from 2K to […]

January 5, 2026

NBCUniversal unveils cross-platform innovations

Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that it says pushes “the boundaries of media innovation – leveraging the company’s longstanding legacy of innovation to lead the industry into its next century”.  NBCUniversal’s latest product suite – including LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual […]

December 18, 2025

Forecast: Sports rights spend to exceed $78bn by 2030

Ampere Analysis has released its latest forecast for global sports rights media spend, predicting that global investment will surpass $78 billion (€67.6bn) by 2030, an increase of 20 per cent from 2025. Growth is driven by a combination of factors, including major renewals in the US and rising competition from global streamers drawn to premium […]

November 25, 2025

beIN extends NBA deal across MENA

beIN Media Group has announced the renewal of its broadcast partnership with the NBA to air games across the Middle East and North Africa (MENA). The renewal builds on beIN and the NBA’s 17-year collaboration. beIN has held the rights to the NBA in MENA since 2008. The renewed agreement includes regular-season games, NBA Playoffs, […]

November 20, 2025

Prime Video sets European viewership record for NBA

At the SportsPro Media Summit in Madrid, Alex Green, MD Prime Video Sport, International, confirmed the NBA on Prime set a new viewership record for the most-watched regular season NBA game ever in Europe, outside of the NBA’s Christmas Day and Paris games. The milestone was set during the San Antonio Spurs’ opening weekend win at […]

November 18, 2025

NBA returns to SuperSport

MultiChoice, a Canal+ company, has announced the return of the NBA to SuperSport and its first appearance on Showmax Premier League platforms. For the first time since the 2015-16 season, SuperSport channels will once again carry live NBA games, marking a significant step as the sport’s popularity continues its growth trajectory across Africa. Viewers will be […]

November 17, 2025

NBCUniversal launching NBC Sports Network

NBCUniversal has announced that its new NBC Sports Network (NBCSN), a 24/7 linear network featuring a range of sporting events and programming from NBC Sports, will officially launch in the US on November 17th. NBCSN will be available exclusively through participating pay-TV distributors, launching first for all YouTube TV subscribers and soon on Xfinity, with […]

November 14, 2025