The NBA’s return to Europe for The NBA Berlin Game 2026 on January 15th and The NBA London Game 2026 on January 18th, which featured regular-season games between the Orlando Magic and Memphis Grizzlies, delivered standout viewership for Prime Video in the region. The Magic’s comeback victory in Berlin was the most-watched regular-season game on […]
Disguise and ASB GlassFloor have announced a partnership that turns arena floors into a fully customisable interactive digital surface. This will enable coaches to visualise ball tracking data as well as players’ live positions, movement speed and performance metrics right on the playing surface, allowing teams to win more matches. The technology will also enable more […]
Global content investment will reach $255 billion (€218.2bn) in 2026, rising 2 per cent year-on-year, according to forecasts from Ampere Analysis. Growth continues to be driven by sustained investment from global streaming platforms, which are further increasing their share of content spend. While overall growth remains modest, this continued shift is widening the gap with […]
TiVo, a wholly owned subsidiary of Xperi, has announced a number enhancements to its independent media platform at CES 2026, including new features for TiVo OS, expanded content partnerships, wider availability across devices, and a deeper sports lineup. TiVo OS is now available on a full range of Smart TV devices, ranging from 2K to […]
Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that it says pushes “the boundaries of media innovation – leveraging the company’s longstanding legacy of innovation to lead the industry into its next century”. NBCUniversal’s latest product suite – including LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual […]
Ampere Analysis has released its latest forecast for global sports rights media spend, predicting that global investment will surpass $78 billion (€67.6bn) by 2030, an increase of 20 per cent from 2025. Growth is driven by a combination of factors, including major renewals in the US and rising competition from global streamers drawn to premium […]
beIN Media Group has announced the renewal of its broadcast partnership with the NBA to air games across the Middle East and North Africa (MENA). The renewal builds on beIN and the NBA’s 17-year collaboration. beIN has held the rights to the NBA in MENA since 2008. The renewed agreement includes regular-season games, NBA Playoffs, […]
At the SportsPro Media Summit in Madrid, Alex Green, MD Prime Video Sport, International, confirmed the NBA on Prime set a new viewership record for the most-watched regular season NBA game ever in Europe, outside of the NBA’s Christmas Day and Paris games. The milestone was set during the San Antonio Spurs’ opening weekend win at […]
MultiChoice, a Canal+ company, has announced the return of the NBA to SuperSport and its first appearance on Showmax Premier League platforms. For the first time since the 2015-16 season, SuperSport channels will once again carry live NBA games, marking a significant step as the sport’s popularity continues its growth trajectory across Africa. Viewers will be […]
NBCUniversal has announced that its new NBC Sports Network (NBCSN), a 24/7 linear network featuring a range of sporting events and programming from NBC Sports, will officially launch in the US on November 17th. NBCSN will be available exclusively through participating pay-TV distributors, launching first for all YouTube TV subscribers and soon on Xfinity, with […]