Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]
At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]
With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]
Starting this season, Sky Sports will air over 100 live NBA games per season in the UK and Ireland. The deal follows NBCUniversal – which, like Sky, is owned by Comcast – acquiring extensive rights across North America to the top-flight US basketball league in 2024. Live coverage on Sky Sports is underway with a […]
Mediapro has been chosen by Prime Video to provide live production services for the NBA games on Prime Video within the Spanish market. The production will be led from Barcelona and will deliver more than 100 games. Mediapro said Prime Video’s decision to entrust it with this project “is based on the group’s proven track […]
About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]
The NBA and DAZN have announced a rights agreement that will allow the sports streaming platform to show live games and original programming in Spain starting with the 2025/26 season – which tips off on October 22nd. DAZN will offer a selection of regular season games, the playoffs, the Conference Finals, the NBA All-Star Game, […]
Prime Video has announced an additional 20 regular-season games for the 2025-26 NBA on Prime schedule, tipping-off at primetime for viewers in the UK & Ireland. These Sunday evening games complete the schedule of 86 regular-season games, bringing the total to 29 primetime matchups, available exclusively to Prime members in the UK & Ireland at […]
Spending on US sports rights has surged 122 per cent over the past decade according to insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24 per cent, meaning investment in rights has grown five times faster than the broader market. Sports rights now account for 14 per cent […]
Prime Video has announced 67 of the regular-season games for the inaugural season of the NBA on Prime as the NBA unveiled the full 2025-26 regular-season schedule. NBA on Prime tips off with a doubleheader on October 25th at 00:30 BST when the New York Knicks host the Boston Celtics followed by the Minnesota Timberwolves […]