Mediapro has been chosen by Prime Video to provide live production services for the NBA games on Prime Video within the Spanish market. The production will be led from Barcelona and will deliver more than 100 games. Mediapro said Prime Video’s decision to entrust it with this project “is based on the group’s proven track […]
About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]
The NBA and DAZN have announced a rights agreement that will allow the sports streaming platform to show live games and original programming in Spain starting with the 2025/26 season – which tips off on October 22nd. DAZN will offer a selection of regular season games, the playoffs, the Conference Finals, the NBA All-Star Game, […]
Prime Video has announced an additional 20 regular-season games for the 2025-26 NBA on Prime schedule, tipping-off at primetime for viewers in the UK & Ireland. These Sunday evening games complete the schedule of 86 regular-season games, bringing the total to 29 primetime matchups, available exclusively to Prime members in the UK & Ireland at […]
Spending on US sports rights has surged 122 per cent over the past decade according to insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24 per cent, meaning investment in rights has grown five times faster than the broader market. Sports rights now account for 14 per cent […]
Prime Video has announced 67 of the regular-season games for the inaugural season of the NBA on Prime as the NBA unveiled the full 2025-26 regular-season schedule. NBA on Prime tips off with a doubleheader on October 25th at 00:30 BST when the New York Knicks host the Boston Celtics followed by the Minnesota Timberwolves […]
The National Basketball Association (NBA) has announced that the Memphis Grizzlies and the Orlando Magic will play regular-season games in Berlin on January 15th 2026, and in London on January 18th 2026. The league also announced that it will play regular-season games in Manchester and Paris in 2027 and in Berlin and Paris in 2028. […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This proprietary technology analyses live game data, offering granular event-level curation and real-time access to live sports ad inventory. The Live Sports […]
NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fuelled by its sports and live events, the addition of the NBA, growth in streaming platform Peacock, and advancements in technology, NBCUniversal has reported record sales commitments overall and delivered its […]
Deltatre, a provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, has entered into a definitive agreement to acquire Endeavor Streaming from Endeavor Group Holdings. In bringing together these digital and OTT providers, Deltatre is joining its product suite – D3 VOLT, FORGE, AXIS, and DIVA, which delivers multi-functional […]