Mediavision’s analysis of the Nordic audiobook market shows that 2.3 million Nordic households subscribe to an audiobook streaming service. Growth in the region is mainly driven by Finland and Norway – both with significant penetration growth year-on-year. Denmark and Sweden remain stable and there are clear signs of maturity. Looking at specific services, pan-Nordic services […]
Mediavision’s latest study on piracy in the Nordics concludes that illegal streaming and downloading of films and TV series is widespread in the region. There are around 3 million who watch pirate TV content in the Nordics and most of them are Swedish. Sweden is not only the biggest country in the region, but also […]
The VoD ecosystem brings huge benefits for the consumers, with an ever-increasing supply of content. With Nordic streaming consumers having access to more than 15 years’ worth of content, it is safe to say that supply has never been greater. Mediavision’s latest analysis of the Nordic streaming market shows that consumers in the region have […]
This week saw yet another mega merger announced in the world of TV and streaming. In a multi-billion deal, AT&T will combine its WarnerMedia with Discovery. The aim is to form a premier, standalone, global entertainment company. Mediavision asks: what would the impact be today on the Nordic SVoD market of a merger between HBO […]
The fierce competition in the Nordic video streaming market shows no signs of slowing down in Q1. Following strong, pandemic-induced growth in 2020, Mediavision reports that customer retention is likely one of the most important issues this year for all SVoD players. Mediavision’s Q1 analysis shows that frequent usage plays a key role in reducing […]
In the Nordics, approximately 3 million people (equivalent to 15 per cent of the population 15–74-year-olds) listen to podcasts on an average day, according to Mediavision’s Q1 figures. Spotify and Apple are two of the main players in the market. Among those who listen to podcasts, 37 per cent choose to listen via Spotify while […]
The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most notably in the battle over families with young children. Analysis by Mediavision shows that Disney+ has a very strong position among these families. The immensely fast adoption of Disney+ upon launch in clearly […]
Until very recently, password sharing has not really been a major issue – at least not publicly. However, this seems to have changed as Netflix recently took it upon itself to combat password sharing. This coincides with a maturing market and fewer households left to sign up. And, of course, with fierce competition over stacking […]
Nordic fiction has a strong reputation on global streaming services. Titles like Home for Christmas and The Rain on Netflix, and Björnstad and Beforeigners on HBO Nordic have been well received by both critics and audiences alike, reports Mediavision. However, local services such as Viaplay, C More and public services have a considerably larger supply […]
Swedish adults spend more and more time listening to streamed audio. Mediavision analysis reveal that younger adults are driving the development, while the older population prefers traditional radio to digital alternatives. Of course, this has substantial effects for the players within audio. In Sweden, 15–74-year-olds spend 99 minutes consuming audio-based media an average day. Approximately […]