Until very recently, password sharing has not really been a major issue – at least not publicly. However, this seems to have changed as Netflix recently took it upon itself to combat password sharing. This coincides with a maturing market and fewer households left to sign up. And, of course, with fierce competition over stacking […]
Nordic fiction has a strong reputation on global streaming services. Titles like Home for Christmas and The Rain on Netflix, and Björnstad and Beforeigners on HBO Nordic have been well received by both critics and audiences alike, reports Mediavision. However, local services such as Viaplay, C More and public services have a considerably larger supply […]
Swedish adults spend more and more time listening to streamed audio. Mediavision analysis reveal that younger adults are driving the development, while the older population prefers traditional radio to digital alternatives. Of course, this has substantial effects for the players within audio. In Sweden, 15–74-year-olds spend 99 minutes consuming audio-based media an average day. Approximately […]
The potential for further SVoD growth in the Nordics is among TV viewers aged 60+, according to Mediavision’s analysis. After yet another year of strong growth in 2020, the question in the Nordics is: how to keep momentum in 2021, with fewer households left to convert? Players must broaden their perspective – likely towards the […]
Mediavision’s analysis of the Nordic media market shows that subscriptions now account for the majority of each household’s spend on both media and access (i.e. mobile and broadband). An average Nordic household spends €150 per month on media and access. The split between media and access is slightly in favour of mobile and broadband compared […]
Digital audio is booming, and podcast listening hugely popular right now in the Nordics, reports Mediavision. Payment rates for podcasts, however, are still low compared to other streaming services. According to press reports, Spotify may be considering podcast subscription plans. The question is, are podcast listeners in the Nordics prepared for paywalled content? Digital audio […]
The market for Nordic TV sports rights has been dynamic all through 2020, with several major rights being out for tender, reports Mediavision. This week, ice hockey and the Bundesliga have been the centre of attention. Telia extended its rights to the major Swedish hockey league (SHL), and NENT extended its Nordic NHL ownership – […]
The Nordics are, for sure, Spotify’s home turf. Looking at the latest Mediavision analysis, close to 4 million Nordic households had access to a paid Spotify subscription (i.e. not an ad-supported free account) in Q3 2020. This corresponds to a 34 per cent household penetration for subscriptions (non-advertising supported) – dwarfing competition – a relatively […]
During the past year, Swedish households have purchased an additional 700 000 new SVoD-subscriptions. Consequently, in the third quarter, paid video services have reached a new record level following strong growth compared to the equivalent period last year. Furthermore, Mediavision’s analysis of the third quarter reveals that Netflix, for the first time since its launch […]
Mediavision’s analysis of household spend on media services points towards a stabilisation in the third quarter, following substantial pandemic effects in Q2. During this spring, online video services reached new record levels which have now normalised. Meanwhile, Mediavision concludes that spend on digital text subscriptions increase substantially. Mediavision’s Q3 analysis shows that Swedish households spend […]