The fierce competition in the Nordic video streaming market shows no signs of slowing down in Q1. Following strong, pandemic-induced growth in 2020, Mediavision reports that customer retention is likely one of the most important issues this year for all SVoD players. Mediavision’s Q1 analysis shows that frequent usage plays a key role in reducing […]
In the Nordics, approximately 3 million people (equivalent to 15 per cent of the population 15–74-year-olds) listen to podcasts on an average day, according to Mediavision’s Q1 figures. Spotify and Apple are two of the main players in the market. Among those who listen to podcasts, 37 per cent choose to listen via Spotify while […]
The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most notably in the battle over families with young children. Analysis by Mediavision shows that Disney+ has a very strong position among these families. The immensely fast adoption of Disney+ upon launch in clearly […]
Until very recently, password sharing has not really been a major issue – at least not publicly. However, this seems to have changed as Netflix recently took it upon itself to combat password sharing. This coincides with a maturing market and fewer households left to sign up. And, of course, with fierce competition over stacking […]
Nordic fiction has a strong reputation on global streaming services. Titles like Home for Christmas and The Rain on Netflix, and Björnstad and Beforeigners on HBO Nordic have been well received by both critics and audiences alike, reports Mediavision. However, local services such as Viaplay, C More and public services have a considerably larger supply […]
Swedish adults spend more and more time listening to streamed audio. Mediavision analysis reveal that younger adults are driving the development, while the older population prefers traditional radio to digital alternatives. Of course, this has substantial effects for the players within audio. In Sweden, 15–74-year-olds spend 99 minutes consuming audio-based media an average day. Approximately […]
The potential for further SVoD growth in the Nordics is among TV viewers aged 60+, according to Mediavision’s analysis. After yet another year of strong growth in 2020, the question in the Nordics is: how to keep momentum in 2021, with fewer households left to convert? Players must broaden their perspective – likely towards the […]
Mediavision’s analysis of the Nordic media market shows that subscriptions now account for the majority of each household’s spend on both media and access (i.e. mobile and broadband). An average Nordic household spends €150 per month on media and access. The split between media and access is slightly in favour of mobile and broadband compared […]
Digital audio is booming, and podcast listening hugely popular right now in the Nordics, reports Mediavision. Payment rates for podcasts, however, are still low compared to other streaming services. According to press reports, Spotify may be considering podcast subscription plans. The question is, are podcast listeners in the Nordics prepared for paywalled content? Digital audio […]
The market for Nordic TV sports rights has been dynamic all through 2020, with several major rights being out for tender, reports Mediavision. This week, ice hockey and the Bundesliga have been the centre of attention. Telia extended its rights to the major Swedish hockey league (SHL), and NENT extended its Nordic NHL ownership – […]