Advanced Television

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Spain: Significant fall in TV ad revenues 

Spain’s Advertising investment in television dropped by 5.9 per cent, to €886.1 million, in the first six months of the year, according to Infoadex. Linear TV saw the sharpest decline, down 8.3 per cent in the first half of 2025 compared to the same period in 2024, falling from €839.8 million to €770.3 million. The […]

August 20, 2025From David Del Valle in Madrid

Data: Italian TV consumption continues to decline

Average daily TV audiences in Italy, both in prime time (-1.5 per cent) and for the full day (-1.9 per cent), saw a slight decrease in Q1 2025 compared to the same period in 2024, continuing a more significant decline observed since 2021. According to the quarterly Communications Observatory of the Italian Communications Regulatory Authority […]

August 8, 2025From Branislav Pekic in Rome

Advertising, subs growth boost Italian TV

Italy’s media sector generated over €12 billion in revenue last year, a 4 per cent increase from 2023, according to the annual report of the Communications Authority (AgCom). Television accounted for the majority, contributing 72.8 per cent of the total (€8.8 billion), reflecting a 7.3 per cent growth. This growth was primarily driven by advertising […]

July 21, 2025From Branislav Pekic in Rome

Spain renews six DTT licences

The Spanish Government has agreed to renew the DTT licences of Atresmedia, Mediaset, Veo and Net TV for 15 years in a decision published by the Official State Gazette, BOE. In total, there are six DTT licences that allow the existence of 15 DTT channels in the country, out of which six are operated by […]

June 2, 2025From David Del Valle in Madrid

Spain: Mitele rebranding as Mediaset Infinity

Mediaset Spain has revealed it will complete the technological and brand transformation of Mitele with the launch of Mediaset Infinity in the coming weeks.  The new platform will offer open access to a wide range of Mediaset España content: live and on-demand broadcasts of its programming and series; exclusive content derived from its television formats; […]

May 30, 2025

Mitele Plus on Prime Video Spain

Mediaset España and Prime Video have reached an agreement to add Mediaset’s OTT platform, Mitele Plus, to the Prime Video service in Spain as an additional suscription. Mitele Plus is now available within Prime Video at €7.99 a month with a promotional seven days free trial. Prime customers who subscribe to Mitele Plus will have […]

April 25, 2025From David Del Valle in Madrid

Mediaset modernises playout and channel origination with Evertz

Mediaset and Evertz have collaborated to design, deploy and successfully launch Mediaset’s next-generation channel origination and playout solution. The solution is a low latency and fully SMPTE ST-2110-based design, utilising Evertz Mediator automation/MAM, Overture-RT-LIVE integrated playout servers, MAGNUM-OS orchestration, VUE control interfaces and more, to deliver superior efficiencies across Mediaset’s broadcast operations. The system design […]

February 28, 2025

Tagliavia joins Rainbow Group as EVP for TV, Digital and Talent

Italian production and animation studio, Rainbow Group, has announced the appointment of Gian Paolo Tagliavia as Executive Vice President of TV, Digital and Talent. The new appointment, which follows Rainbow Group’s recent investment from The Equity Group,  is a further demonstration of the Group’s  expansion and innovation plans. Tagliavia has successfully led Rai Pubblicità and […]

January 15, 2025

Mediaset signs Extreme H deal

Extreme H, the hydrogen-powered motorsport championship, has announced an extension with Italian broadcast partner Mediaset. Extreme H combines high-octane racing with a strong commitment to sustainability. Following the success of Extreme E, the electric off-road racing series, Extreme H will pioneer hydrogen technology in motorsport, aiming to set a new standard for sustainability in racing. […]

December 5, 2024

Italy: Over 15m watching satellite TV

Satellite TV remains a significant player in the Italian TV landscape, with over 15 million people still tuning in regularly, according to research by Studio Frasi. This translates to more than six million families equipped with satellite decoders – be it for free-to-air or subscription-based programming. Nearly 20 per cent of satellite viewers are aged […]

October 31, 2024From Branislav Pekic in Rome