Mediapro, the European audiovisual specialist, has launched Brands&Xperiences, a new business area established to further strengthen the company’s commercial operations. This new division will focus on servicing advertisers and brands, encompassing offerings such as perimeter advertising, sponsorships, advertising, social media, market research, as well as bespoke services like events and experiential exhibition design. Javier Buendía […]

Mediapro, the Spanish multimedia communications group, has launched a full review of its business lines as part of a wider effort to restore profitability and drive growth, Executive President Sergio Oslé said in an interview with financial daily newspaper Expansión.  Since taking over from Tatxo Benet on January 2nd, Oslé and new CEO Carlos Núñez […]

Laura Fernández Espeso has stepped down as Director General of Mediapro after 16 years with the Spanish production company, as it faces one of the most challenging moments in its recent history. Her departure comes as the group moves ahead with a collective redundancy plan that will affect more than 1,000 employees — around 14 […]

Secuoya Content Group has entered preliminary negotiations to acquire Mediapro, the prominent Spanish TV production company currently in financial difficulties. The Madrid-based group, led by Raúl Berdonés and Pablo Jimeno and known for its partnership with Netflix in Spain, has reportedly approached the Catalan producer’s newly installed management team with a proposal valued at around […]

Significant job cuts have been announced at both Mediapro and Telefónica in Spain. Telefónica is preparing to shed more than 6,000 employees across seven of its subsidiaries — including Telefónica de España, Telefónica Móviles, Telefónica Soluciones, Movistar+, Telefónica S.A., and Telefónica Global Solutions — as negotiations begin on a series of redundancy plans. The proposed […]

Mediapro has announced it is expanding its footprint in the FAST space for platforms including Samsung TV Plus, LG Channels, TCL Channel, Whale TV+, Pluto TV, The Roku Channel, Titan OS, Nuestra TV and GolStadium. The channel lineup offers a range of content focused on football, Gen Z entertainment, and eSports and is now accessible […]

Mediapro has launched a new virtual production studio in Montevideo, Uruguay. The new facility joins the group’s existing studios in Barcelona, Miami, New York, Buenos Aires and Lisbon. The 700-square-metre studio is fully equipped with state-of-the-art LED technology and is designed to handle end-to-end production, from concept development through to on-set execution and post-production. The […]

Tatxo Benet, Chairman and CEO of Mediapro, is stepping down from his role following an agreement with SouthWind, the group’s majority shareholder. Benet announced his departure to the company’s executive committees and all professionals across the group during a general meeting held at the Barcelona headquarters and streamed live to all other offices. Benet commented: […]

Chinese media giant Orient Hontai, the majority shareholder of Mediapro, has replaced the company’s long-serving president and CEO Tatxo Benet with Sergio Oslé, the former president of Movistar+ and later CEO of Telefónica España, reports El Confidencial. Benet, who has led Mediapro for more than a decade, reached a mutual agreement with the board to […]

Mediapro has announced it will localise the NBA game feed in LatAm Spanish for all Latin America on behalf of Prime Video. The group—having recently announced its role in customising the US basketball league for Spain – will now also provide this service for all Spanish-speaking countries in the Americas, reaching a potential audience of […]