Protected by Mediocean, a solution for holistic ad verification, has announced a partnership with the Internet Watch Foundation (IWF) to strengthen safeguards in the digital media supply chain and help protect children online. The collaboration brings together the IWF’s trusted data services with Protected’s AI-powered verification to deliver safer, more responsible digital advertising outcomes at […]
Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]
Mediaocean, a partner for omnichannel advertising, has announced key leadership promotions at Prisma, the platform for integrated media buying, optimisation and execution. The company has elevated Drew Kane and Stephanie Dorman to support Prisma’s global expansion and product innovation. Kane will serve as Chief Product Officer, and Dorman as Chief Operating Officer, both reporting to […]
Nielsen, the specialist in audience measurement, data and analytics, has appointed Richard Pacheco as head of global partnerships. In this role, Pacheco will seek to maintain and build new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will […]
Mediaocean, a partner for omnichannel advertising, has announced the promotion of Ramsey McGrory to President of Prisma, the platform for integrated media buying, optimisation and execution. In this role, McGrory will oversee the continued growth and expansion of Prisma for global customers and partners. McGrory currently serves as Chief Development Officer at Mediaocean, where he […]
JWP Connatix (JWPC), a video technology and monetisation platform, has announced that John Nardone has joined the company as Chief Executive Officer, effective immediately. Nardone will lead JWP Connatix into its next phase of strategic growth, following the company’s recent merger between JW Player and Connatix. Nardone will focus on continuing to drive the innovation of the […]
Mediaocean, a partner for omnichannel advertising, has announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company has introduced a new brand identity for Innovid. “Following last month’s merger, we moved quickly to establish a future-forward identity – one that unites our stakeholders behind […]
Mediaocean has closed its acquisition of Innovid, first announced in November 2024, and is now merging it with Flashtalking to create a “global, independent, omnichannel ad tech platform for the world’s top brands, agencies, and publishers”. By harnessing AI, automation, and a massive global dataset, the new entity aims to enhance end-to-end workflows, delivering more […]
Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]
Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration between their platforms. Anticipated to launch in Q2 2025, this integration […]