Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H2 Market Report, revealing a significant shift in how marketers are approaching AI. While it remains the most important trend marketers are watching, the industry is increasingly moving beyond AI experimentation and toward practical implementation across media, creative, measurement, and operational workflows According to […]
Mediaocean, the foundational software and AI partner for omnichannel advertising, today announced the launch of NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup. The results came from pilot programmes with brands and agencies, including Canvas, Fan Duel, Optimum, Paddy Power and Tailwind. As AI […]
Nielsen, the specialist in audience measurement, has announced a new collaboration with Mediaocean. Nielsen will provide reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns to expand the integration of its Big Data + Panel audience measurement solution directly within Mediaocean’s Prisma platform, a system of record for global media investment. The […]
Basis and Mediaocean have announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a more intelligent, performance-based approach to media quality, verification, and optimization. This latest integration […]
Mediaocean, the software and AI partner for omnichannel advertising, has announced that Guy Kuperman has been appointed Chief Strategy Officer. In this role, Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean’s portfolio, reporting directly to CEO Bill Wise. Kuperman previously served as Chief Strategy Officer of Innovid. Kuperman will focus on […]
Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H1 Advertising Outlook Report, revealing how marketers are entering 2026 with renewed confidence in digital media investment even as marketers face growing pressure to turn AI enthusiasm into real-world execution. Based on insights from hundreds of marketers, the bi-annual report shows AI […]
Basis and Mediaocean have announced an integration partnership to automate the entire media campaign process from start to finish. The industry’s leading advertising automation platform, Basis will connect with Mediaocean’s platforms, Prisma, Innovid, and Protected, to link media planning and activation to the enterprise media systems that agencies use to order, traffic, manage, measure, reconcile, […]
Protected by Mediocean, a solution for holistic ad verification, has announced a partnership with the Internet Watch Foundation (IWF) to strengthen safeguards in the digital media supply chain and help protect children online. The collaboration brings together the IWF’s trusted data services with Protected’s AI-powered verification to deliver safer, more responsible digital advertising outcomes at […]
Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]
Mediaocean, a partner for omnichannel advertising, has announced key leadership promotions at Prisma, the platform for integrated media buying, optimisation and execution. The company has elevated Drew Kane and Stephanie Dorman to support Prisma’s global expansion and product innovation. Kane will serve as Chief Product Officer, and Dorman as Chief Operating Officer, both reporting to […]