Advanced Television

Mediaocean

Basis, Mediaocean launch AI-driven media quality integration

Basis and Mediaocean have announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a more intelligent, performance-based approach to media quality, verification, and optimization.  This latest integration […]

April 14, 2026

Mediaocean appoints Kuperman as Chief Strategy Officer

Mediaocean, the software and AI partner for omnichannel advertising, has announced that Guy Kuperman has been appointed Chief Strategy Officer. In this role, Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean’s portfolio, reporting directly to CEO Bill Wise. Kuperman previously served as Chief Strategy Officer of Innovid. Kuperman will focus on […]

March 26, 2026

Report: AI shaping modern advertising

Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H1 Advertising Outlook Report, revealing how marketers are entering 2026 with renewed confidence in digital media investment even as marketers face growing pressure to turn AI enthusiasm into real-world execution. Based on insights from hundreds of marketers, the bi-annual report shows AI […]

January 22, 2026

Basis partners with Mediaocean

Basis and Mediaocean have announced an integration partnership to automate the entire media campaign process from start to finish. The industry’s leading advertising automation platform, Basis will connect with Mediaocean’s platforms, Prisma, Innovid, and Protected, to link media planning and activation to the enterprise media systems that agencies use to order, traffic, manage, measure, reconcile, […]

January 6, 2026

Mediaocean partners with Internet Watch Foundation

Protected by Mediocean, a solution for holistic ad verification, has announced a partnership with the Internet Watch Foundation (IWF) to strengthen safeguards in the digital media supply chain and help protect children online. The collaboration brings together the IWF’s trusted data services with Protected’s AI-powered verification to deliver safer, more responsible digital advertising outcomes at […]

August 14, 2025

Report: 58% of marketers to boost CTV spend

Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]

July 17, 2025

Mediaocean makes exec promotions at Prisma

Mediaocean, a partner for omnichannel advertising, has announced key leadership promotions at Prisma, the platform for integrated media buying, optimisation and execution. The company has elevated Drew Kane and Stephanie Dorman to support Prisma’s global expansion and product innovation. Kane will serve as Chief Product Officer, and Dorman as Chief Operating Officer, both reporting to […]

July 14, 2025

Nielsen appoints Pacheco as Head of Global Partnerships

Nielsen, the specialist in audience measurement, data and analytics, has appointed Richard Pacheco as head of global partnerships. In this role, Pacheco will seek to maintain and build new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will […]

July 11, 2025

Mediaocean names McGrory President of Prisma

Mediaocean, a partner for omnichannel advertising, has announced the promotion of Ramsey McGrory to President of Prisma, the platform for integrated media buying, optimisation and execution. In this role, McGrory will oversee the continued growth and expansion of Prisma for global customers and partners. McGrory currently serves as Chief Development Officer at Mediaocean, where he […]

June 25, 2025

Nardone named JWP Connatix CEO

JWP Connatix (JWPC), a video technology and monetisation platform, has announced that John Nardone has joined the company as Chief Executive Officer, effective immediately. Nardone will lead JWP Connatix into its next phase of strategic growth, following the company’s recent merger between JW Player and Connatix.  Nardone will focus on continuing to drive the innovation of the […]

March 24, 2025