Mediaocean appoints Kuperman as Chief Strategy Officer
March 26, 2026
Mediaocean, the software and AI partner for omnichannel advertising, has announced that Guy Kuperman has been appointed Chief Strategy Officer. In this role, Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean’s portfolio, reporting directly to CEO Bill Wise. Kuperman previously served as Chief Strategy Officer of Innovid.
Kuperman will focus on key growth initiatives, deepening strategic alliances that expand Mediaocean’s footprint and unlocking greater performance. Mediaocean’s platforms – including Innovid, Prisma, and Protected – provide the connective foundation for brands, agencies, publishers, walled gardens, ad tech, and data providers to deploy AI within a unified system. Kuperman’s mandate includes scaling partnerships while ensuring Mediaocean remains neutral, interoperable, and aligned with client outcomes.
“Our industry doesn’t need more point solutions; it needs cohesion,” commented Bill Wise, CEO, Mediaocean. “We’ve spent the last decade assembling an independent, interoperable platform that reduces friction and helps advertising operate more efficiently. Guy understands and drives both our strategic architecture and the ecosystem. Expanding his role ensures that our strategy, partnerships, and corporate development efforts stay tightly aligned and executed as we enter our next phase of growth centered around AI.”
Kuperman will guide also continued integration and alignment across Mediaocean’s business units. Following the merger of Innovid and Flashtalking and the continued integration of Mediaocean’s expanded portfolio with Prisma and Protected, his focus will be on ensuring that customers experience the full power of the company’s combined data, workflow, and AI capabilities.
“The market is evolving at a pace we’ve never seen before, and Mediaocean is uniquely positioned to steer this change,” added Kuperman. “Together with phenomenal partners and clients, we are architecting the advertising market’s path forward. My focus will be on ensuring our strategy becomes a tangible operational engine that delivers unparalleled value to our global partners as they navigate a complex, AI-first future, and I am thrilled to take this expanded role.”