Basis, Mediaocean launch AI-driven media quality integration
April 14, 2026
Basis and Mediaocean have announced a direct integration between Basis and Protected by Mediaocean, bringing AI-driven media quality, brand safety, and attention signals directly into campaign activation workflows. In the opening phase of their strategic, multi-pronged partnership, the companies are introducing a more intelligent, performance-based approach to media quality, verification, and optimization.
This latest integration builds on the companies’ shared vision to unify planning, activation, ordering, trafficking, execution, quality, measurement, and finance across the media lifecycle. With Protected now integrated into media workflows in Basis, marketers can seamlessly apply advanced media quality controls and real-time verification directly within their activation environment—ensuring campaigns reach real people in high-quality environments, while maximising performance and minimizing waste.
“Advertisers need control, clarity, and simplicity across an increasingly complex media landscape. Together, Mediaocean and Basis are removing friction in our industry to bring quality, performance, and decision-making into a single, connected workflow,” said Mike Hoyle, chief product officer, Basis. “By unifying the ecosystem, we are making it easier for advertisers to activate media with confidence and maximise their investments.”
Unlike traditional verification solutions that rely on rigid blocking or static rules, Protected introduces a more adaptive, performance-led approach. Its pre-bid intelligence is continuously informed by real-time post-bid data, creating a live feedback loop that adapts targeting decisions based on actual performance. This approach improves precision and reduces wasted spend without sacrificing scale.
Through the integration, marketers can:
- Apply dynamic, customizable brand safety, fraud, and quality controls directly within Basis
- Leverage attention, viewability, and supply intelligence data to prioritise high-quality inventory
- Reduce wasted spend from invalid traffic, MFA sites, and low-quality placements
- Optimise campaigns dynamically based on live performance and engagement signals
“Media quality shouldn’t come at the expense of performance, or vice versa,” said Sara Maskivish, SVP, Market Enablement – Verification, Protected by Mediaocean. “With this integration, we’re bringing a new model to market that connects verification directly to outcomes, using AI-driven, real-time intelligence to help marketers make smarter decisions and get more from every impression.”