Mediaocean has closed its acquisition of Innovid, first announced in November 2024, and is now merging it with Flashtalking to create a “global, independent, omnichannel ad tech platform for the world’s top brands, agencies, and publishers”.

By harnessing AI, automation, and a massive global dataset, the new entity aims to enhance end-to-end workflows, delivering more efficient, accurate, data-driven intel while improving campaign performance and real-time optimsation.

“Advertisers and publishers have long needed an independent alternative to walled-garden ad tech, and that’s exactly what we’re delivering,” said Bill Wise, Co-Founder & CEO of Mediaocean. “With Innovid and Flashtalking, we are bringing together the best in ad serving, personalisation, and measurement to create a first-of-its-kind independent, omnichannel solution at scale. This is a defining moment for our industry, where advertisers finally have a clear choice for the control they deserve over their media investments.”

Zvika Netter serves as CEO of the combined ad tech organisation, reporting to Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of the new entity.

“This merger is more than a strategic alignment – it marks a transformative shift in power and the rise of choice,” said Netter. “For too long, advertisers have been constrained by limited transparency, restrictive tech, and choices dictated by sellers. Today, we are providing an unbiased global platform that returns power to brands and agencies – giving them full control over their campaigns to drive better reach and outcomes across channels. Our combined strengths will redefine the future of advertising, fostering an open ecosystem where innovation thrives.”

“Advertisers need a partner that empowers them to connect creative, data, and intelligence across a fragmented media ecosystem,” added Parker, President of the new entity. “By merging Innovid and Flashtalking under Mediaocean, we are delivering an independent platform that automates workflows, enhances creative relevance, provides measurable results, and optimises campaigns for reach and performance. Advertisers and publishers can scale and activate across CTV, digital, social, and linear to get the right message to the right audience at the right time.”

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Categories: Articles, Business, M&A

Tags: Innovid, Mediaocean