Combining digital audio and in-video audio advertising drives brand recall and purchase intent. This is the key finding of research undertaken by Audion, a digital audio player in Europe, in partnership with xpln.ai, a specialist in measuring advertising attention to determine the effectiveness of digital audio advertising. As audio establishes itself across all digital environments, […]

With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]

In 2024, for the first time, smartphones outnumbered TV sets in French households, with 92 per cent owning at least one smartphone, versus 90 per cent for a TV set, 87 per cent for a laptop, 72 per cent for a connected TV and 48 per cent for a tablet, according to Médiamétrie’s TV year […]

A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matters related to audience measurement in the context of the adoption of the […]

Médiamétrie will launch its Cross Média Vidéo measurement in France this spring to take better account of the evolution of viewing devices, as well as the consumption of the major SVoD services such as Netflix, Prime Video and Disney+. In France, among the average four hours and sixteen minutes of content watched each day, viewers […]

YouTube has become a key destination for viewers in France, and is now the leading destination for video viewing in the country among users aged 15 to 49 years old. YouTube says it has also overtaken traditional linear channels, citing Médiamétrie’s figure of 42 million users each month. “YouTube is a unique video platform that […]

In 2023, French VoD consumption made up a third (33 per cent) of overall video viewing, a rise of seven points over four years. According to the latest wave of Médiamétrieʼs TV Year report, TV, platform of all platforms, French individuals’ total video consumption reached 4h 37m in 2023, while in 2022, the live, replay, […]

Médiamétrie, the French audience measurement and digital media usage specialist, has has announced its audience measurement service will now integrate TV consumption data on smartphones, tablets and laptops. This marks the first step in an evolving process that takes into account the viewing of preview content ahead of its linear broadcast, and later in the […]

French TV and Connected TV ad revenues could rise by 5 per cent in 2024 to €3.8 billion according to the AVOD Market Report from Médiamétrie and NPA Conseil. According to the forecast, CTV will benefit as more FTTH homes are passed next year – 64 per cent of French households are already fibre subscribers […]

The French AVoD and Fast TV market generated a total of €15 million in 2022, tripling its share compared to 2021. According to a joint study by Médiamétrie and NPA Conseil, the 2023 revenues should be between €8 -€8.5 million, if the market remains stable.  The domestic French market is comprised of 292 FAST TV […]