Latin America’s media and entertainment industry is projected to grow by 9.4 per cent in 2025, reaching $55 billion (€52.7bn), significantly outpacing the global average of 6 per cent growth and exceeding the 3.3 per cent growth expected in the US. Nearly half of these revenues will stem from streaming video, which is forecast to […]

At MIPCOM 2024, Maria Rua Aguete, Head of Media and Entertainment at Omdia, highlighted Brazil’s rapid rise in the free ad-supported streaming TV (FAST) market. Brazil is projected to triple its FAST revenue from $119 million (€110m) in 2024 to $303 million by 2029, and the country is set to become the third-largest FAST market […]

Korean and Spanish titles are the most viewed non-English language content on Netflix, according to Omdia’s What We Watched: A Netflix Engagement Report for H1 2024. Korean titles now account for 8.71 per cent of all non-English language content consumption on the platform, with Spanish-language content following closely at 7.11 per cent. This popularity represents […]

Research from Omdia reveals that nearly 1 billion UHD TVs have been shipped globally, with the majority still in use. This analysis along with other key entertainment trends will be presented at IBC2024, where Omdia has once again been selected as the official research partner for the third consecutive year. The global status of UHD […]

Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]

Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]

Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]

The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]

María Rua Aguete, Omdia’s Senior Research Director at Media and Entertainment and Technology Fellow, told delegates at the Cine & Tele Pro event in Spain that cinema would stay strong when compared with FAST TV, despite the FAST channel explosion. The event heard Rua Aguete update Omdia’s data from a similar event in Miami in […]

Findings from analyst firm Omdia indicate that global consumer spend on games is set to reach $215 billion (€198bn) by 2027. Following a 50 per cent increase in games adaptation in 2022, the transmedia space continues to expand and profit as more video game franchises make their way to the large and small screen. “Alongside […]