Korean and Spanish titles are the most viewed non-English language content on Netflix, according to Omdia’s What We Watched: A Netflix Engagement Report for H1 2024. Korean titles now account for 8.71 per cent of all non-English language content consumption on the platform, with Spanish-language content following closely at 7.11 per cent. This popularity represents […]
Research from Omdia reveals that nearly 1 billion UHD TVs have been shipped globally, with the majority still in use. This analysis along with other key entertainment trends will be presented at IBC2024, where Omdia has once again been selected as the official research partner for the third consecutive year. The global status of UHD […]
Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]
Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]
Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]
The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]
María Rua Aguete, Omdia’s Senior Research Director at Media and Entertainment and Technology Fellow, told delegates at the Cine & Tele Pro event in Spain that cinema would stay strong when compared with FAST TV, despite the FAST channel explosion. The event heard Rua Aguete update Omdia’s data from a similar event in Miami in […]
Findings from analyst firm Omdia indicate that global consumer spend on games is set to reach $215 billion (€198bn) by 2027. Following a 50 per cent increase in games adaptation in 2022, the transmedia space continues to expand and profit as more video game franchises make their way to the large and small screen. “Alongside […]
Despite the economic uncertainty, cost of living crisis and saturation of video services in some countries, 2023 is on track to be a positive year for SVoD services, according to figures from analyst firm Omdia. “Moving on from the impact of Covid, the introduction of the ad tiers and an abundance of new content has […]
Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12 billion (€11.9bn) according to research from analyst firm Omdia. FAST channels are increasing rapidly with more than 1,500 channels already available in the US, according to Omdia. “The […]