Magnite, the independent sell-side advertising company, has introduced Live Scheduler. Live Scheduler helps media owners easily plan, activate, and measure ads around live events, from major sports matches to political debates, through a standardised framework that turns real-time moments into scalable opportunities. Media owners can use Live Scheduler within Magnite’s SpringServe platform to create upcoming […]
Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. In addition, 80 per cent plan to sign up for a new […]
Magnite, the independent sell-side advertising company, has announced the evolution of ClearLine, to unify curation and activation across the company’s omnichannel footprint. Coming soon in beta, the ClearLine update will enable buyers and curators to discover, package, and activate inventory in one platform with the most comprehensive access to differentiated supply, unique first-party data, and […]
Magnite, the independent sell-side advertising company, has announced the acquisition of streamr.ai, a platform specialising in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs). Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The […]
Magnite, the independent sell-side advertising company, has announced the expansion of its ad solutions with the introduction of Pause Ads across a number of US streaming providers including DirecTV, DISH Media and Fubo. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP. Pause Ads offer contextually relevant and seamlessly integrated opportunities […]
A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread in the Philippines, with streamers using six different services on average and willing to watch seven minutes of advertising per hour of streaming. Ad-supported streamers are also consuming […]
Magnite, the independent sell-side advertising company, has announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25 per cent year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming. As more viewers shift toward streaming live sports content, FanDuel […]
Acast – the independent podcast company – has announced a global partnership with Magnite, the independent sell-side advertising company. Through this partnership, Acast’s podcast inventory, comprising over 140,000 podcasts that generate more than 1 billion listens quarterly, will be available to advertisers via Magnite. The collaboration responds directly to the growing demand from media buyers […]
Magnite, an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the ‘Algorithmic Era’ of advertising, where interoperability, automation and […]
Magnite, the sell-side advertising specialist, has announced the alignment of its EMEA team to support the regional expansion of the SpringServe video platform. These changes follow the recent unveiling of the next-generation of SpringServe and the expansion of strategic client partnerships. The team structure positions Magnite to scale SpringServe’s capabilities across key international markets, and […]