Advanced Television

m6

France: M6 plans €80m cost savings

In revealing its 2025 results, French broadcaster M6 Group has announced “a savings plan of €80 million by 2030”, owing to the downward prospects on the advertising market and the progress made possible by AI. This outlook represents a five-year reduction of “about 8 per cent of the costs” of the group, which posted a […]

February 18, 2026From Pascale Paoli-Lebailly in Paris

DMLS TV reveals How Old Is Your Brain? for M6

Media and entertainment powerhouse, Banijay Entertainment, today announces a brand-new primetime quiz show, How Old Is Your Brain? (Quel est l’âge de votre cerveau ?) for M6. Produced by DMLS TV, part of Banijay France, the educational and highly entertaining format will join the business’ ambitious London TV Screenings line-up. With 200 contestants in the […]

February 16, 2026

France: Linear TV dominates but on-demand gaining

On-demand content consumption is firmly established in the French TV market according to Médiamétrie’s latest study, 2025 TV/Video Year. In 2025, French viewers devoted 61 per cent of their daily video time to live television, while à la carte video, including AVoD, SVoD and online videos (including social networks) represented 39 per cent of their […]

January 22, 2026From Pascale Paoli-Lebailly in Paris

France: M6, TF1 partner with Amazon on targeted ads

Amazon Ads is partnering with the French broadcasters M6 and TF1 to pilot launch its Amazon Publisher Cloud (APC) adtech service in the country. It marks the first roll out of the service in Europe, which will gradually open up to other broadcasters. APC enables media companies to combine their own data with Amazon Ads […]

November 5, 2025

RTL H1 revenue down despite streaming gains

RTL Group has reported a 3.2 per cent drop in its H1 2025 sales. The European broadcasting group saw revenue fell to €2.78 billion in the first half of the year. The sales decline was partly offset by higher streaming revenue, which increased 27 per cent on the year and totalled €235 million in the […]

August 8, 2025

France: M6+ bets on CTV

M6+, the free French streaming platform, is set to gain increased distribution on connected TVs where “the commitment rate reaches 60 per cent,” according to Alix Sambroni, head of streaming content at M6 Group, revealing the group’s 2025-2026 line-up at a press conference. “This is a growth challenge, both for audiences and advertising,” she added. […]

June 24, 2025From Pascale Paoli-Lebailly in Paris

RTL Group “on track for streaming profitability”

RTL Group has reported that Q1 revenue was down 2 per cent to €1.2 billion mainly attributed to lower content revenue from Fremantle and lower TV advertising revenue, partly offset by higher streaming revenue. Group revenue was down 5.6 per cent organically. RTL Group’s total advertising revenue remained stable at €685 million (Q1 2024: €685 […]

May 15, 2025

Bertelsmann want TF1-M6 deal revived

Thomas Rabe, chief executive of German media giant Bertelsmann, says he hopes to revisit his plan to merge France’s two biggest privately owned broadcasters – M6 and TF1 – which was abandoned in 2022 as a result of regulatory opposition. Rabe told the FT that a tie-up between Bertelsmann-owned M6 and its larger rival TF1, […]

April 22, 2025

M6 streaming revenues up 34.2%

For the 2024 financial year, French broadcasting group M6 Group generated consolidated revenue of €1.31 billion, which it described as “stable” compared with the previous financial year. On a like-for-like basis, the Group’s advertising revenue totalled €1.06 billion, also stable (up 0.1 per cent) in relation to 2023, including €912.3 million of Video advertising revenue, […]

February 12, 2025

France: A third of content consumption now on-demand

In 2024, for the first time, smartphones outnumbered TV sets in French households, with 92 per cent owning at least one smartphone, versus 90 per cent for a TV set, 87 per cent for a laptop, 72 per cent for a connected TV and 48 per cent for a tablet, according to Médiamétrie’s TV year […]

January 29, 2025From Pascale Paoli-Lebailly in Paris