Advanced Television

love island

ITVX sees August streams up 35% YoY

ITVX has reported that reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35 per cent increase year on year, thanks to a combination of popular drama and reality commissions, as well as strong performances from its flagship soap operas. Drama became the top […]

September 9, 2025

Unified Streaming powers ITV’s FAST channels

ITV, the British media and broadcasting company, is now using Unified Virtual Channel from Unified Streaming to stream its FAST channels. Unified Virtual Channel is a software-only solution that turns existing VoD assets, aka catalogue or archive content, into new live, linear streams. Mimicking the feel and familiarity of traditional broadcast television, the tech enables […]

September 9, 2025

Report: Over 55s feel ignored by modern TV

 Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most. The Upper Third report – created by the Freeview channel network Great!, owned by Narrative Entertainment – has revealed it is the UK’s 22 million over-55s who feel the most ignored by modern TV […]

September 8, 2025

ITV greenlights Olivia & Alex Bowen reality series from Angel Eye Media

ITV2 and ITVX have commissioned a new six-part reality series from Angel Eye Media, following one of Love Island’s most iconic couples as they navigate the ultimate next chapter: Parenthood. Set to air later this year, Olivia & Alex: Parenthood offers intimate access to the couple’s real-life journey as they grow their young family from 3 […]

August 8, 2025

Mortimer stepping down at ITV

ITV’s Director of Reality and Acquisitions, Paul Mortimer, has decided to step down from his role at the end of the year, after 13 years with the broadcaster. Mortimer joined ITV as the Controller of Digital Channels in 2012. Under Paul’s leadership, ITV2 has become the market leader for young adults, with many of the […]

August 6, 2025

Comcast up, Peacock steady

Comcast topped estimates for quarterly revenue and profit on, driven by a surge in theme park attendance, growth in its domestic wireless business and a spike in streaming revenue. Shares were up 5 per cent in pre-market trading. The Orlando theme park – which recently opened the gates on its new Universal Epic Universe attraction […]

July 31, 2025

Top 5 unconventional TV shows that ended up becoming betting markets

Television has a long-standing history of audience participation, stretching back to the days of dial-in votes and fan-led polls. Yet few could have predicted the extent to which viewer speculation would transition into formalised betting. While traditional sports have always enjoyed a close relationship with betting markets, a number of unconventional television programmes have become […]

May 20, 2025

Eilenberg rejoins ITV America

ITV America has announced that creator, producer and seasoned media executive David Eilenberg is rejoining the company in a newly created role that will leverage his development skills and track record in unscripted for the new content universe. As creative director, Eilenberg, who has served as head of content at Roku Media since 2022, will oversee […]

May 9, 2025

ITVX hits 1bn streams in Q1

ITVX has achieved a record-breaking billion streams in a quarter for the first time. ITV’s flagship soaps Coronation Street and Emmerdale have had a strong start to the year, with 124 million streams on ITVX. Soap viewing is up +35 per cent on Q1 2024, off the back of strong storylines and making episodes available […]

April 7, 2025

ITV sees growth in Studios and digital revenues

ITV has reported that 2024 group total revenue was down 3 per cent at £4.14 billion (€4.94bn), with growth in total advertising revenue (TAR) offset by the expected decline in ITV Studios revenue. Group external revenue was down 4 per cent at £3,4 billion. Group adjusted EBITA was up 11 per cent in 2024, reflecting […]

March 6, 2025