LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a data and technology company, to bring audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights […]

LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S consumers to understand how current economic conditions are impacting video streaming behaviour. The company found that 59 per cent of consumers are likely to stay at home more and increase their usage of video streaming services […]

Zenapse, an AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will leverage Zenapse’s proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions’ advanced Connected TV (CTV) platform. The collaboration seeks to enable the development […]

LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on all LG Smart TVs – available through Amazon Publisher Direct on Amazon DSP. Now, advertisers, brands, […]

LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced findings from its study titled Stadium to Screen, which reports on the evolving habits of sports viewers across the UK, US and Canada. The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new […]

Magnite, the independent sell-side advertising company, and LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a renewal of their partnership, spanning North America, APAC and EMEA. The deal achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 per cent on the […]

LG Ad Solutions has announced the launch of Innovation Labs, a division that is says will focus on “developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalisation, and hyper-customisation for viewers”.   Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will develop new technologies and methodologies to enhance […]

LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]

LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has announced that Dave Rudnick has been promoted to Chief Technology Officer, effective immediately, to lead technology strategy, advise engineering, product, data, and network security systems teams, and develop innovative solutions that support the company’s clients, prospects, and the broader CTV industry. Rudnick […]