YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]

Star Trek, the iconic sci-fi franchise, will celebrate its 60th anniversary on next year’s Star Trek Day (September 8th 2026.) Today, in celebration of this year’s Star Trek Day, it was announced that the 60th celebrations will officially begin in January 2026, featuring notable partnerships, new launches and memorable moments throughout the year. The 60th […]

The Lego Group and Aardman Animations, creators of the Wallace & Gromit franchise, have announced a new partnership to “help inspire young builders and encourage creative storytelling using stop motion inspired by the Lego brick”. Both brands say they are committed to inspiring kids through creativity and play and are teaming up to set young […]

The countdown to Back to Hogwarts has begun, and this year’s festivities are set to be more magical than ever… Every September 1st, Harry Potter fans mark the iconic return to Hogwarts School of Witchcraft and Wizardry. Now, nearly almost a quarter of a century since the first film enchanted audiences, this beloved tradition has […]

Today [July 29th] celebrities including: Strictly Come Dancing: It Takes Two star Janette Manrara; Wonka actor and comedian Tom Davis; JLS singer JB Gill and his wife Chloe Gill; and reality TV star Amy Hart (Love Island – ITV2) joined to celebrate the launch of Summer with Bluey, which is rolling out across all John […]

Sky Media has announced a collaboration with Merlin Entertainments, which will see the global attractions brand take over all Sky Cinema channels, in a new media partnership launching immediately. The partnership spans Sky Cinema’s complete ecosystem – including linear, VoD, streaming, social, SFVoD, and Sky Showcase films. Merlin will sponsor all Sky Cinema channels, from […]

MarketCast, a technology and data-enabled market research and analytics firm, has announced current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately. Fenton has over 30+ years in the media industry. Prior to joining MarketCast nearly three years ago, she held senior leadership roles at top firms, such as Nielsen, Ipsos […]

BBC Studios and Studio 100 International have announced several milestones for Bluey in Germany. The successful preschool brand continues to record strong growth in the areas of content, retail and experiences in this country. Studio 100 International, commissioned by BBC Studios, acts as the licensing agency for Bluey , ensuring that the brand’s presence is […]

The Lego Group and BBC Studios have announced a new partnership merging the globally popular Bluey brand with the fun and creative possibilities of the Lego universe for the first time ever. The partnership introduces a collaboration with six new Lego Bluey sets to appear in 2025 across the Lego 4+ and Lego Duplo themes, […]