Integral Ad Science (IAS), a media measurement and optimisation platform, has entered into a definitive agreement to be acquired by Novacap, a US private equity firm, in an all-cash transaction that values IAS at approximately $1.9 billion (€1.6bn). Under the terms of the agreement, Novacap will acquire all of the outstanding shares of IAS for […]
Integral Ad Science (IAS), media measurement and optimisation platform, today announced a partnership with Snap and Lumen Research to bring personalised attention measurement to Snapchat. Snap Attention Measurement will now allow advertisers to access social attention metrics directly and seamlessly, combining Lumen’s eye-tracking system with AI-powered media quality data from AIS to create a tailored […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. “We are closing the loop for advertisers, providing powerful, trusted, AI-driven granular insights across Meta that in turn power optimisation solutions to ensure […]
Integral Ad Science, the media measurement and optimisation platform, has announced a first-to-market partnership with Lyft enabling advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic (IVT) and Brand Safety Measurement, available now. As the first media quality measurement partner for Lyft Media, IAS is trusted to ride along […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). IAS will now drive performance and protection across SPN by providing advertisers with greater control over their advertising investments before their ads are shown across SPN. SPN inventory consists of […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced with Spotify the launch of new Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers on the Spotify Audience Network in the US. “This partnership between IAS and Spotify represents a pivotal step forward in providing podcast advertisers with the […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok provides advertisers more control over their advertising […]
Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets). […]