Spotify, IAS bring brand safety to audio advertising
May 6, 2025
“This partnership between IAS and Spotify represents a pivotal step forward in providing podcast advertisers with the control and confidence that their messages will resonate with intended audiences,” commented Lisa Utzschneider, CEO of IAS. “Brands connect with consumers across diverse formats, and IAS is committed to driving omnichannel media quality. IAS’s industry-first solution with Spotify demonstrates our dedication to ensuring advertisers can safeguard and scale their brands across all media.”
IAS classifies each podcast episode for actionable brand safety and suitability control at scale.
“Our goal is to raise the bar on digital audio brand safety, and by partnering with IAS, we’ve established a much requested brand safety solution for podcasts,” added Chloe Wix, Global Head of Product and Commercial Growth at Spotify. “Together, we’ll ensure that we can deliver increased transparency and greater control for advertisers to connect with fans in our trusted environment.”
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