Everyone wants to know the viral formula. What time to post. Which audio to use. How many hashtags. Whether caption length matters. Creators spend hours reverse-engineering posts that blew up trying to identify the one thing that made it happen. Here’s what most of that analysis misses entirely. Posts that go viral on Instagram almost […]
What are TV viewers using the second screen for? Discover how social media, messaging, contextual searching & online shopping are reshaping television experiences. Second-Screen Culture: What People Do While Watching Live TV We stopped watching Live TV in the same way we did before. Have you noticed this: you turn on a movie or a […]
Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]
Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist in contextual advertising technology, reveals that audiences want this experience to extend far beyond social media. According to the poll of more than 1,000 US consumers, 90 per […]
The UNREEL Network and EXTREME International have come together under one brand – Wavelength – to create a social-first media and creator network. By uniting creators with social channel distribution at scale, Wavelength seeks to build a next-generation media company, led by CEO & Founder Alistair Gosling and Co-founder Benjamin Brown. Wavelength’s vision is to […]
Tubular Labs, a specialist in social video intelligence, has unveiled Tubular Viewpoint, a cross-platform social-video analytics solution purpose-built for brands and media organizations of all sizes. Viewpoint places insights from social platforms like YouTube, Facebook, Instagram and more at brands’ fingertips — with no data exports or deep analysis required. Through this new offering, teams […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. “We are closing the loop for advertisers, providing powerful, trusted, AI-driven granular insights across Meta that in turn power optimisation solutions to ensure […]
TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement. Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]