India: Streaming surges as pay-TV contracts
India’s video entertainment market is in a transition phase, with total consumer spend slipping 2 per cent in 2024 to INR713.6 billion (€6.92bn), reports Futuresource Consulting. The Video Insights India report reveals pay-TV and box office declines weighed on the market, while SVoD powered ahead with double-digit growth. “In India, streaming is no longer an […]