Channel 4 Sales has secured a broadcast sponsorship deal with Autotrader, the UK car marketplace, to officially sponsor coverage of The Great British Bake Off franchise for six months. The sponsorship launches on March 22nd when the new season of The Great Celebrity Bake Off for SU2C airs. Autotrader will sponsor linear broadcasts of The […]

Channel 4 reports that it was once again the fastest growing of the leading commercial streamers in October. Retaining top spot for a second month running, October saw Channel 4 set industry benchmarks while setting records including an all-time high for youth streaming, according to Barb data. Channel 4 set a new streaming high of […]

Channel 4 has posted its best-ever day on record for streaming views (October 7th), and reports it was the biggest streamer among commercial broadcasters for 16-34 viewing in September (460 million viewer minutes). According to BARB data, Channel 4 streaming viewer minutes grew by 36 per cent year on year in September, putting it ahead […]

The winners have been announced for the prestigious British Animation Awards 2024 at a ceremony held at London’s BFI Southbank, presented by comedian Henning Wehn. Now in their 28th year, the British Animation Awards (BAAs) attract the great and the good from one of the nation’s most successful creative industries to this biennial celebration of […]

Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An […]

Not-for-profit, affordable healthcare provider Benenden Health and Channel 4 have partnered for a second time with a mission to improve the nation’s health, encouraging families and friends to check in on their physical and mental health in a series of TV adverts. The campaign is supported by Channel 4 talent including AJ Odudu, who highlights the importance […]

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]

Channel 4 has published its 2022 Annual Report which it says shows “strong and resilient results, with solid building blocks for future growth in place”. 2022 performance highlights include: All-time record £713 million (€835.2m) invested in British content Ended year with £1.14 billion revenues, topping £1 billion for second consecutive year Digital revenues increased 14 […]

BBC Studios will launch BBC Nordic and BBC Nordic+, an enhanced linear channel and dedicated on-demand service for Norwegian, Swedish, Danish, Finnish and Icelandic viewers from April 17th. Linear channel BBC Nordic brings together the best content from BBC Brit and BBC Earth and will replace them in the current channel mix. BBC Nordic+, a […]

Bafta nominated Cal Turner is to join Channel 4’s Factual Entertainment department as commissioning editor. Turner, who joins from Naked has worked across some of the most popular British factual entertainment formats from The Apprentice and Snowflake Mountain, to Grand Designs and 60 Days with Ed Stafford. Working to Head of Factual Entertainment, Alf Lawrie, Turner […]