Cadent, the predictive advertising company, has announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud. Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This will extend Cadent’s real-time processing capabilities […]
Flamy has raised $14 million (€12.6m) in Series A funding to scale its AI Infra – which helps marketers to turn any touchpoint into an interactive, app-less digital and 3D experience. The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22 million. To date, […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google’s SPN allows brands to scale their advertising across non-Google third-party […]
Trusted Partner Network (TPN), the industry content security initiative, has welcomed Google Cloud, a multinational technology company, as its newest member. By joining TPN, Google Cloud reinforces its commitment to content security. As a global technology company whose portfolio encompasses entertainment content, Google Cloud’s membership with TPN supports its adherence to the Motion Picture Association’s […]
Google and Sphere Entertainment have announced a new AI technology partnership to help bring the The Wizard of Oz at Sphere to life using generative AI (gen AI). The project, which involves first-of-its-kind engineering work and thousands of creators, coders, VFX artists, and more, will mark a leap forward for the future of visual storytelling […]
Deutsche Telekom has signed a long-term strategic agreement with Google Cloud, extending into 2030. The agreement focuses on cloud and AI integration for Deutsche Telekom’s IT, networks, and business applications, including the migration of its SAP landscape. Deutsche Telekom expects this partnership will enhance its operational efficiency, improve customer experiences, and ultimately lead technological innovation […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
Chi Onwurah, Chair of the Science, Innovation and Technology Committee of the UK House of Commons, has written to Google and OpenAI requesting information on their response to the Government’s consultation on AI and copyright. In February 2025, the committee held a joint session with the Culture, Media and Sport Committee to examine the proposals […]
Google has said it is working to fix an issue which has left many Chromecast users unable to watch content via their dongle device for two days. Owners of second generation Chromecasts have been unable to connect them to their TV sets – meaning they cannot use streaming services such as Prime Video, Netflix and […]
Google could be made to compensate La Liga, Telefónica and Mediapro as a result of La Liga football matches broadcast via illegal app, New Play, which sells advertising. Representatives of Google Ireland and Google Commerce Limited have been summoned to testify in court as Google is alleged to make a share of the ad revenue […]