Deutsche Telekom has signed a long-term strategic agreement with Google Cloud, extending into 2030. The agreement focuses on cloud and AI integration for Deutsche Telekom’s IT, networks, and business applications, including the migration of its SAP landscape. Deutsche Telekom expects this partnership will enhance its operational efficiency, improve customer experiences, and ultimately lead technological innovation […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]
Chi Onwurah, Chair of the Science, Innovation and Technology Committee of the UK House of Commons, has written to Google and OpenAI requesting information on their response to the Government’s consultation on AI and copyright. In February 2025, the committee held a joint session with the Culture, Media and Sport Committee to examine the proposals […]
Google has said it is working to fix an issue which has left many Chromecast users unable to watch content via their dongle device for two days. Owners of second generation Chromecasts have been unable to connect them to their TV sets – meaning they cannot use streaming services such as Prime Video, Netflix and […]
Google could be made to compensate La Liga, Telefónica and Mediapro as a result of La Liga football matches broadcast via illegal app, New Play, which sells advertising. Representatives of Google Ireland and Google Commerce Limited have been summoned to testify in court as Google is alleged to make a share of the ad revenue […]
PPDS, the global provider of Philips Professional Displays and complementary solutions, has announced a partnership with French streaming giant, Canal+ Business. This exclusive collaboration sees Canal+ Business extend its reach into the hotel industry for the first time, with a range of Google Cast and Netflix ready Philips MediaSuite TVs at the heart of its […]
Did you know Google’s currently testing out this new AI-based tool called ‘Ask for Me’? It basically lets users chat with companies in a more automated way – so that they can get all the details they need – like the price and availability for whatever they’re after. But there’s more to it than that, […]
According to YouTube CEO Neal Mohan, TV screens have overtaken mobile as the “primary device for YouTube viewing in the US”. Mohan, writing in his annual letter from the CEO, said it is an indication that “YouTube is the new television.” “But the ‘new’ television doesn’t look like the ‘old’ television. It’s interactive and includes […]
OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed […]
Mediapro has announced an expanded collaboration with Google Cloud to create an innovation laboratory specialised in the application of generative artificial intelligence (gen AI) for the Media and Entertainment industry. Mediapro is already developing different generative video and image creation solutions, as well as personalised assistants for this industry. Mediapro began their collaboration with Google Cloud […]