The streaming revolution and the iGaming boom have operated in adjacent spheres. One delivers on-demand entertainment with increasingly personalised content, while the other offers interactive, gamified experiences in real-time. But as user behaviours shift and monetisation models evolve, we are witnessing a convergence—streaming and gambling are beginning to speak the same language. At the heart […]
Guild Esports and Gaming, the gaming-focused media platform, has completed the acquisition of Encore, a Los Angeles-based fan engagement, analytics protocol utilised by some of the largest leagues, teams, and brands in the world to capture zero-party and first-party data. Guild will immediately integrate Encore’s data-gathering capabilities, including its flagship Fan ID protocol, into its […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits, buying journey behaviours and purchase decisions of US parents and their kids aged two to 12 years old (Generation Alpha). “It’s important to put into context […]
Blockchain technology, long associated with cryptocurrencies, is making waves in the media distribution sector. Its decentralised nature offers unique advantages for content creators and distributors, addressing issues like copyright protection, revenue distribution, and accessibility. Here’s a look at how blockchain is reshaping the media landscape while enhancing security, efficiency, and transparency for all stakeholders. Wider […]
Sonatel, a member of the Orange Group, and Netgem, a leading provider of integrated solutions in the Digital Entertainment market, will launch the first Cloud Gaming platform in West Africa: Wido Games, powered by Pleio will be available in February to all Sonatel customers. Sonatel has invested nearly 263 billion FCFA (€400 million) in expanding […]
DE-CIX, the Internet Exchange (IX) operator, has revealed another record-breaking milestone in the amount of global data traffic being exchanged at its locations in 2024. More than 3,400 connected networks exchanged over 68 exabytes of data traffic at DE-CIX’s locations around the world, corresponding to an increase of around 15 per cent compared to the […]
UK-based LBG Media is a fast-growing mostly online entertainment business focusing on young adults. Its latest results are ahead of consensus expectations and the continued integration of its US businesses “delivered significant wins with a strong pipeline, providing confidence in future growth.” The company’s group revenue grew 22 per cent, with 6 per cent organic […]
TV shows (and movies, of course) have an unmissable impact on all aspects of pop culture. From the clothes we wear to the art we place in our homes and the communities we create, TV shows have made a genuine and lasting impact on our lives. Bringing our favourite characters into our own worlds allows […]
Television is evolving drastically with gamification and social viewing. With audiences demanding more interactivity, traditional passive viewing is evolving into a dynamic engagement model. Gamification of Television: The Next Big Thing? Gamification is introducing game mechanics in non-gaming environments to engage users while helping them achieve their goals. For television, it also means incorporating elements […]
Research from Livewire, the gaming marketing specialist, has revealed a profound shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken […]