Sonatel, a member of the Orange Group, and Netgem, a leading provider of integrated solutions in the Digital Entertainment market, will launch the first Cloud Gaming platform in West Africa: Wido Games, powered by Pleio will be available in February to all Sonatel customers. Sonatel has invested nearly 263 billion FCFA (€400 million) in expanding […]
DE-CIX, the Internet Exchange (IX) operator, has revealed another record-breaking milestone in the amount of global data traffic being exchanged at its locations in 2024. More than 3,400 connected networks exchanged over 68 exabytes of data traffic at DE-CIX’s locations around the world, corresponding to an increase of around 15 per cent compared to the […]
UK-based LBG Media is a fast-growing mostly online entertainment business focusing on young adults. Its latest results are ahead of consensus expectations and the continued integration of its US businesses “delivered significant wins with a strong pipeline, providing confidence in future growth.” The company’s group revenue grew 22 per cent, with 6 per cent organic […]
TV shows (and movies, of course) have an unmissable impact on all aspects of pop culture. From the clothes we wear to the art we place in our homes and the communities we create, TV shows have made a genuine and lasting impact on our lives. Bringing our favourite characters into our own worlds allows […]
Television is evolving drastically with gamification and social viewing. With audiences demanding more interactivity, traditional passive viewing is evolving into a dynamic engagement model. Gamification of Television: The Next Big Thing? Gamification is introducing game mechanics in non-gaming environments to engage users while helping them achieve their goals. For television, it also means incorporating elements […]
Research from Livewire, the gaming marketing specialist, has revealed a profound shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken […]
TOD, the sports and entertainment streaming platform in the MENA region and a beIN Media Group company, has appointed LiveLike to enhance the TOD streaming platform. Together, TOD and LiveLike will be implementing interactive and immersive experiences that aim to transform how fans connect with sports and entertainment. Launching early in 2025, this collaboration leverages […]
Zoned, a full-service marketing agency dedicated to bridging the gap between gaming and pop culture, and wholly owned subsidiary of GameSquare, has announced a new partnership with Clout, a platform for eSports enthusiasts. The partnership includes a six-figure retainer deal, with opportunities for future expansion and renewal. Clout is a platform designed for eSports fans […]
LG Electronics has collaborated with Razer and MediaTek to introduce the a Bluetooth Ultra-Low Latency (BT ULL) Controller. Razer, a lifestyle brand for gamers, has developed the game controller featuring BT ULL technology. To showcase its upgraded performance at LG webOS Summit 2024, LG and Razer compared a BT ULL-enabled Bluetooth game controller to a […]
Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]