Sky Sports and London-based artist Slawn have aprtnered to create a football shirt that include a month of free access to Sky Sports content. The collaboration brings together art, fashion and football, with an exclusive collection of hand-sprayed shirts produced in Slawn’s signature style. The campaign, developed by McCann London, has been created to support […]
The Royal Dutch Football Association (KNVB) has announced a long-term agreement with sports marketing agency, IMG, to distribute the international media rights across its women’s football league and men’s domestic cup competitions, through to 2030. The agreement includes all international territories outside the Netherlands. IMG will partner with the KNVB to represent the media rights […]
DAZN, the sports streaming platform, has terminated its long-term deal with the Belgian Jupiler Pro League following disagreements over the ongoing nature of the deal, which was signed less than 12 months ago. The situation echoes the fall out between DAZN and France’s Ligue 1 earlier this year, when DAZN ended its deal prematurely citing […]
Paramount Skydance has won the auction for the rights to broadcast the majority of Champions League matches in the UK from 2027 – further fragmenting the domestic football TV landscape. Paramount – whose subsidiary company Paramount+ already holds the rights for Champions League games in the US – made the largest bid for the rights […]
Following the announcement of its recent partnership with the Alliance for Creativity and Entertainment (ACE), European football’s governing body UEFA has joined two additional organisations in order to further enhance its content protection programme. In becoming a member of the Coalition Against Piracy (CAP), the anti-piracy division of the Asia Video Industry Association (AVIA), UEFA […]
YouTube has announced new programming exclusively coming to the platform from popular creators including Cleo Abram, Mark Vins, Trevor Noah and more during the first-ever Creator Premieres showcase at the Metrograph in New York City. Google President, Sean Downey took to the stage to explain how YouTube has remained the #1 streamer for over two […]
Scottish football’s three senior bodies have agreed a seven-figure deal with UK-based software firm HALO as Official Technology Partner. Brokered by Scottish Football Marketing, the landmark agreement is the first joint sponsorship to include each of the Scottish FA, the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (SWPL). The three-year partnership […]
Connect Management has announced the launch of Owning Eastbourne, a new seven-part factual entertainment series chronicling the reinvention of non-league football club Eastbourne Borough FC under its chairman, entrepreneur Simon Leslie. Narrated and produced by Mike Birch – the voice behind Premier League Champions Story and a long-standing producer across PGA and various golf broadcasts […]
Lioness and Arsenal forward Alessia Russo launched the first-ever Alessia Cup in north London on November 6th. Over 180 girls took part in the tournament – an evolution of the Goals 4 Girls annual event – now presented in partnership with Sky to inspire and empower the next generation of female athletes. Held at the […]
After a period of stagnation, the European TV market is experiencing a robust recovery, driven by a profound digital transformation. A report from Rome-based ITMedia Consulting indicates an overall market growth of 3.7 per cent in 2024 compared to the previous year. Even when factoring in inflation, real growth remains positive – the first time […]