Live television advertising has become a powerful force influencing gambling behaviours across Britain. During prime-time sports broadcasts, viewers are regularly exposed to a stream of betting promotions that blend seamlessly with the excitement of the match. These carefully timed advertisements create immediate opportunities for viewers to engage with online casino platforms or place sports bets […]
Sky and FIFA have agreed a partnership which will see the Final Stage of the inaugural FIFA Women’s Champions Cup broadcast live on Sky Sports in the UK and Ireland on January 28th and February 1st. The tournament unites the six continental champions, who compete for the title in seasons where the FIFA Women’s Club […]
FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that are set to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the FIFA World Cup 2026. Revealed by FIFA President Gianni Infantino and Lenovo Chairman and CEO Yuanqing Yang at Lenovo Tech World […]
Goalhanger has launched a new weekly series, Premier League Greats: The Moments That Made Them, after securing of global rights to feature Premier League action from every season since its inauguration in 1992 through to May 2025. Releasing every Wednesday until the end of the season, Premier League Greats focuses on one Premier League legend […]
Nagravision, a Kudelski Group company, has announced a partnership with the English Football League (EFL) to help detect, disrupt and deter live sports piracy across all matches of the 2025/6 football season. The partnership will utilise the live piracy monitoring and enforcement capabilities of the Nagra Streaming Security solution. Fighting live sports piracy is a […]
DAZN, the sports entertainment platform, marks the return of ‘DAZN Transfer by Fabrizio Romano’, the go-to show for keeping up with the latest developments of the football transfer market. To mark the winter transfer window, the programme will deliver special coverage across five live editions in January and February, offering fans exclusive insight, context and […]
Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads from 2025 by emotional response, channel and category cut-through. The list recognises brands based on how strongly each ad performed relative to direct competitors, highlighting the creative choices that delivered true distinctiveness and a measurable competitive edge. […]
The 2026 edition of the Trophée des Champions, which is being held in Kuwait on January 8th, will become the first European football match to feature AI-translated commentary. Fans in Italy will be able to listen to Italian language commentary, translated from French, live as the action happens on Ligue 1+. Assisted by CAMB.AI, a […]
DAZN, the sports streaming platform, has acquired broadcast rights for Kings League competitions in 2026, adding to the platform’s portfolio of football formats. Kings League is a creator-led league founded by retired, Spanish football legend Gerard Piqué that blends football, streamer culture and digital-first fan experiences. DAZN will broadcast the Kings World Cup Nations 2026 […]
Spanish football clubs will share €1.43 billion in TV rights during the 2024–25 season, with TV remaining the prominent income source for Spanish football, despite an overall decline in La Liga’s audiovisual revenues. The figure, distributed by LaLiga across the first and second leagues, represents a slight drop from the €1.49 billion allocated in the […]