Equativ, the end-to-end media platform, has announced a new strategic partnership with Trainline, the European independent rail and coach travel app. Thanks to this collaboration, Equativ’s media platform, Maestro, now offers access to Trainline’s in-app and web display inventory in the UK and key European markets through header bidding integration. Travel brands, agencies, and trading […]
Consumer research from Equativ, the end-to-end media platform, unveils how consumers are interacting with AI platforms in its survey titled, The Impact Of AI On The Consumer’s Browsing Behaviour. Consumers are increasingly relying on AI for product discovery, answers, and summarisation, which shows that AI is reshaping information-seeking habits — especially in younger and digitally […]
Equativ, the end-to-end media platform, is pleased to announce the appointment of Jack Edmonds as VP Partnerships, EMEA. Equativ also welcomes the addition of four new hires to its UK sales team: Gareth Jenkins, Katie Buckle, Pierre Bolze, and Tom Maynard. Jack Edmonds joins Equativ from Criteo’s CommerceGrid and will be based in London overseeing […]
Equativ has announced the full unification of Sharethrough into its brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Equativ has also unveiled a complete rebrand of its visual identity and website. This confirmed deal […]
Equativ, the independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all Made-for-Advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s broader aims to not only improve inventory but prioritise sustainability as well. This decision, along with […]
Equativ, the independent adtech platform, has announced the availability of Integral Ad Science (IAS) pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a media measurement and optimisation platform, will use its predictive technology to allow EBC users (agencies, publishers and curators) to create inventory packages based on media quality criteria that protect the brand […]
A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]
Equativ, the independent ad tech company, has announced its merger with Sharethrough, the independent omnichannel ad exchange. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. With more than 720 employees, 18 countries, and a combined net recurring revenue […]
Utiq, the European AdTech company with a Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, has announced the integration of its Authentic Audiences solution with Equativ, the independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling […]
Deutsche Telekom, majority owner of T-Mobile, has announced a partnership with Equativ for targetable TV advertising through programmatic marketing in Germany. The alliance aims to empower advertisers to minimise unnecessary expenditures while airing their commercials, and at the same time connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer […]