Equativ finalises merger with Sharethrough
June 9, 2025
Equativ has announced the full unification of Sharethrough into its brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Equativ has also unveiled a complete rebrand of its visual identity and website.
This confirmed deal is the final step in a year-long integration process following Equativ’s acquisition of Sharethrough in June 2024.
“This is more than a rebrand—it’s the culmination of a common vision to build a more dynamic, innovative, and more outcomes-driven alternative to today’s fragmented ad tech landscape,” said Ben Skinazi, Chief Marketing Officer, Equativ. “Together, we’ve built a global platform that’s designed for interoperability, intelligence, and results across the entire media journey.”
The new Equativ brings together planning, curation, activation, ad enhancement and optimisation within one media platform: Maestro by Equativ, offering brands and agencies one entry for multiple solutions for driving outcomes in today’s attention economy. With omnichannel capabilities across CTV, video, native, display, and retail media, Equativ seeks to simplify the ad tech stack and deliver performance while providing quality media.
“In a moment where innovation and performance are paramount, the unification of Sharethrough and Equativ represents a powerful leap forward. By combining their complementary strengths, we’re advancing sustainability, transparency, and creativity—enabling Horizon to deliver bold, breakthrough results for our most ambitious, performance-driven clients,” said Alex Stone, SVP, Agency Partnerships & Advanced Video, Horizon Media.
Co-Founder and CEO at Scope3, Brian O’Kelley, commented: “I’m truly excited about what the future holds for Equativ, as Sharethrough and Equativ come together under one name. From pioneering green media products to being early adopters of Scope3’s agentic technology, both companies have consistently pushed the industry forward. With the strength of their combined teams and platforms, I believe this unified company will have an even greater impact on the future of programmatic media.”
Being Equativ’s Strategic Advisor for the past two years, Mykim Chikli, former CEO of Publicis Group in EMEA and Asia and CEO of Weborama in France, testified: “As someone who has spent decades on the agency side working with global brands, I’ve seen firsthand how the industry has evolved—and how fragmented and complex it has become. What Equativ has achieved through this unification is not just scale but clarity: a platform that simplifies execution, respects the user experience, and delivers real and sustainable outcomes. It’s exactly the kind of partner agencies and advertisers need in today’s market.”
“The Equativ platform is robust, flexible, and well-suited to our application environment. Equativ’s teams are responsive, attentive, and always ready to optimise the setup. It’s a truly trusted partnership that allows us to combine advertising performance and technological expertise,” added Vincent Salini, Digital Sales Director at France TV Advertising.
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