DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of DV Algorithmic Optimizer, a measurement and optimisation offering with Scibids, a player in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV (CTV). DoubleVerify and TVision are joining forces to combine DV’s scalable ad exposure data, including viewable time and screen share, […]
DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of DV Marketplace Suite, a toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite is a quality measurement and analytics solution […]
Samsung Ads Europe, the advertising division of Samsung Electronics, and digital media measurement, data and analytics software platform DoubleVerify (DV) have noted what they say are “exceptional” results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s free, ad-supported streaming TV (FAST) and video-on-demand service achieved a 92 per cent viewability rate; […]
Digital media measurement, data and analytics platform DoubleVerify has released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has released findings from its Factors That Influence Brand Safety and Suitability report. The study, conducted in collaboration with Publicis Media and brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has released findings from its Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments. This second report in DV’s ‘Post-Cookie Questions’ research examines the evolution of cookie deprecation strategies, the shift towards user privacy and its impact on digital advertising. The first report, which […]
Digital media measurement, data and analytics software platform DoubleVerify (DV ) has confirmed that its measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (IVT) and are fully viewable by real people. “Netflix is one of the […]
Digital media measurement, data and analytics software platform, DoubleVerify (DV) has appointed Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece) to lead the company’s growth within the region. With almost twenty years of experience in marketing and an appetite for the media ecosystem, Zinetti has a dual perspective: […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has launched DV Campaign Automator for Google Campaign Manager 360, describing it as a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder […]