DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Rockerbox, a specialist in marketing attribution, in a cash transaction valued at $85 million (€81.1m). Rockerbox’s unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing solutions. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
EDO, the TV outcomes company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced a first-of-its-kind partnership to deliver AI-powered optimisation for Connected TV (CTV) advertising. Leveraging DV Scibids AI – DoubleVerify’s proprietary technology designed to maximise ad performance and cost efficiency across the world’s leading DSPs – the partnership […]
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content and protect their brand reputation online. According to DV’s 2024 Global Insights Trends Report, 54 […]
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimisation, empowering publishers with detailed, actionable insights to maximise the value of their inventory. As the digital advertising landscape increasingly […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform. “We’re thrilled to bring DV’s brand safety and suitability measurement to […]
DoubleVerify (DV), the software platform for digital media measurement, has announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager. “DoubleVerify is driven to ensure media spend is protected […]
DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of its News Accelerator programme. The initiative aims to further align DV’s product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are […]
DoubleVerify (DV), a software platform platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, with brand safety and suitability violations surpassing the global benchmark. UK violations stand at 7.6 […]