DoubleVerify, the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s industry-leading, AI-powered classification technology to gain transparency into the content and context surrounding their ads on Threads […]

DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences. This expansion offers advertisers greater transparency and efficiency in their campaigns […]

ShowHeroes, a player in contextual video and CTV advertising, has announced a strategic partnership with DoubleVerify (DV), a provider of digital media quality measurement and analytics. The collaboration integrates ShowHeroes’ proprietary SemanticHero technology with DV Marketplace Suite, delivering a next-generation solution that enhances brand safety, IVT protection, and contextual relevance at scale, offering unmatched value […]

DoubleVerify, the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the formation of the News AcceleratorPublisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organisations. The Council represents the next step in the evolution of DV’s News Accelerator programme, which aims […]

DoubleVerify, a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the launch of the DV Authentic AdVantage, a solution that combines DV’s media quality controls with DV Scibids AI to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers […]