Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities across both Ad Spend and Pricing datasets. Over the past several years, digital media has undergone rapid innovation. Ad placements are no longer uniform but highly […]
Samba TV, the global leader in AI-driven media intelligence, has announced its 40-market expansion with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. […]
Comscore, a specialist in measuring and analysing consumer behaviour, has announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, enabling media buyers and sellers to evaluate and transact on audiences with […]
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, has announced the launch of Data Scan, a new capability within the Mediagenix suite of products across the content supply chain. This powerful tool helps media companies harmonise metadata arriving from various external sources, ensuring consistency crucial […]
Technetix Group, the broadband technology provider, has successfully renewed and upgraded its ISO27001 certification to the latest ISO27001:2022 standard, demonstrating its commitment to the highest standards of information security and data protection. Geert van Gesink, Vice President IT at Technetix, commented: “Achieving the upgrade to the latest ISO27001:2022 certification standard is a significant milestone for Technetix. […]
Truthset, the data validation company, has introduced Data-Rated Audiences — a solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify and activate 100% deterministic, person-based audiences […]
VeEX, a specialist in innovative test and measurement solutions for next-generation networks, has unveiled the RXT-6811 Advanced 800G Multi-service test module, a new addition to the RXT-6800 series product family. Combining native OSFP-800G and QSFP-DD-800G interfaces in an all-in-one field-suitable unit, the RXT-6811 is the industry’s most compact, and truly portable 800G test solution. With […]
Sports broadcasting has evolved beyond simple commentary and live footage. The integration of real-time statistics and analytics has changed how fans experience matches. Data now provides deeper insights into player performance, team tactics, and game dynamics. This shift has made sports broadcasts more engaging, informative, and interactive. The Role of Real-Time Data in Sports Coverage […]
InfoSum, the data collaboration platform, and ITV have announced the extension of their strategic partnership. This renewal follows four years of collaboration that has underpinned ITV’s addressable advertising capabilities. Since 2021, the partnership has enabled ITV to develop sophisticated audience targeting solutions without compromising viewer privacy. This is made possible by InfoSum’s decentralised technology, which […]
Nokia has announced the DAC Marketplace, where customers and partners can find ready-to-deploy industrial enterprise solutions, including Nokia and third-party devices, applications, and services. Nokia also announced that solutions from seven new merchants, including Accton Technology Corporation, Aprecomm, EPS, Etra Telecom, Exloc, and Ruggear, are available in the marketplace. Nokia DAC Marketplace makes it easy […]