Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]
Findings from a new study from contextual-first, global digital advertising platform GumGum indicate that 20 per cent of all ad breaks targeted to children contained at least one inappropriate ad, including ads for alcohol, casinos, gambling, adult hygiene, pharmaceuticals, and foods with high sugar/fat content. GumGum conducted a human review of over 100 children’s shows […]
Sony and US virtual MVPD platform Vidgo have agreed a new deal bringing Vidgo’s streaming service to Sony smart TV viewers across the nation. Vidgo is offering all new and existing Sony TV users across the country a free 30-day trial to its Vidgo Premium package – a value of $79.95 (€75.75) per month – […]
The H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report from CTV and mobile advertising fraud protection, privacy, and compliance analytics platform Pixalate reveals that 98 per cent of Internet-connected US households are now reachable via open programmatic CTV advertising. Other key findings: Global CTV advertising continues to climb higher 41 per cent […]
Music video network Vevo has unveiled a new data science capability to support the creation of more impactful programming and ad products across Vevo’s expanding connected TV (CTV) footprint. Now Internet-enabled, the TV screen is delivering more value to the music industry than ever before, as a result of the vast consumer adoption of smart […]
Tubi, Fox Corporation’s AVoD service, has released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s research highlights the explosive growth in Connected TV (CTV) ad spend, while AVoD services lead the streaming pack as consumers look to cut […]
Digital media measurement, data and analytic platform DoubleVerify (DV) has launched what it says is the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on […]
Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]
Advertising spend on connected TV (CTV) and gaming is predicted to double in the next three years, hitting a combined £4.15 billion (€4.66bn) by 2026, according to digital advertising industry trade body IAB UK. An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in […]
TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]