FreeWheel, a technology platform for the TV industry, has announced the availability of the Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their CTV performance goals. With ongoing concerns around signal loss […]
Nexxen, a unified advertising technology platform with expertise in video and Connected TV (CTV), has announced a partnership with Vevo, the music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its inventory, particularly across CTV. Vevo’s library of 900,000+ […]
Veritonic, the audio research and analytics platform, has announced that Hawk (an Azerion company), a European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to track and measure the performance of their audio, podcast and CTV ads. Hawk will use Veritonic’s attribution solution to enable its […]
LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]
Looper Insights, the end-to-end SaaS analytics and insights solution for the Media & Entertainment industry, has announce the launch of two new proprietary metrics: $MPV (Dollar MPV) and pMPV (Performance MPV). These metrics build upon the foundational Media Placement Value (MPV), a currency that quantifies media exposure and drives strategic transactions and planning across the […]
Bitcentral, a provider of professional media solutions for broadcast and digital video, has integrated Pixalate, the ad fraud protection, privacy, and compliance analytics solution, into its ViewNexa streaming platform. The incorporation of Pixalate’s Post-Bid Analytics and Reporting system enables customers to eliminate wasted ad spend and rectify problems in complex and fragmented supply paths. Almost […]
Advertising intelligence company AdImpact has launched an industry-wide TV intelligence platform, building off the foundation established by AdImpact’s political advertising intelligence, that brings broadcast, cable and CTV advertising and market intelligence at the local level to advertisers across industries. Given the increasing fragmentation of the television industry with the proliferation of CTV, advertisers and media […]
MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement solution; its Unified Measurement platform ensures MobileFuse clients can accurately measure the effectiveness of CTV and OLV campaigns at scale. Through the partnership, MobileFuse can account for additional CTV audiences that […]
Stirista, a data-driven marketing solutions provider, has announced the launch of its new AI-powered CPM Optimisation feature directly embedded in its media buying platform. The AI CPM Optimiser will leverage advanced machine learning to supercharge programmatic buying. “As advertisers navigate the challenges in delivering high ROI CTV campaigns, our latest AI feature – CPM Optimiser […]
Titan OS, a European technology, entertainment, and advertising company, has announced the launch of Titan Ads, a marketplace for Connected TV (CTV). Headquartered in Barcelona, Titan OS and Titan Ads operate in key European markets, leveraging the content and advertising expertise of its local teams in markets such as the UK, Germany, France, Spain & […]