LG Ad Solutions has announced the launch of Innovation Labs, a division that is says will focus on “developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalisation, and hyper-customisation for viewers”. Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will develop new technologies and methodologies to enhance […]
AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a 97 per cent video completion rate and astounding 11,700 QR scans. Conceptualised and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar Hrithik Roshan, enhanced with an […]
Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns. “We are thrilled to partner with Proximic by Comscore to bring […]
TV streaming specialist Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network from the tech retailer, to run Connected TV (CTV) video ads on its platform. In a first-of-its-kind partnership for Roku UK, Currys and its partner brands will be able to access Roku Media ad inventory, […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has released a report titled The Inclusive Screen: Hispanic Americans, which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritising user experience. The study, which polled over 1,400 US Hispanic CTV users in the US, found that 78 per […]
Kargo, a player in the digital advertising space, has announced Narrative, a new product that brings audio advertising to CTV, combining audio assets with highly engaging visuals. Narrative seamlessly weaves together existing audio with new, engaging visual content to enable advertisers to reach CTV audiences in totally new ways. In addition to adding visual impact […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]
Infillion, a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and guaranteed attention, has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative […]