EDO, the TV outcomes company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced a first-of-its-kind partnership to deliver AI-powered optimisation for Connected TV (CTV) advertising. Leveraging DV Scibids AI – DoubleVerify’s proprietary technology designed to maximise ad performance and cost efficiency across the world’s leading DSPs – the partnership […]
AdLib Media Group, provider of a DSP solution for independent agencies and in-house programmatic teams, has partnered with Infolinks Media, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, to provide its clients with specialised access to a wider array of curated inventory across Infolinks’ exclusive network of 25,000+ […]
Digital Remedy, a performance marketing and digital advertising solutions partner for brands and agencies, has announced the launch of its new reporting and performance platform. Designed to help marketers make faster, data-driven campaign decisions, the Digital Remedy Platform provides performance-focused reporting across CTV/OTT and programmatic media – enabling brands and agencies to enhance campaign performance […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]
ThinkAnalytics, a specialist in Al-based content discovery, audience insights and targeted advertising, has announced that Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising for its new Connected TV (CTV) advertising offering, Titan Audience Segments. Available via its advertising arm, Titan Ads, Titan Audience Segments unlocks the unique, fully consented viewership data […]
Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]
BCi Digital, a specialist in broadcast technology with over two decades of expertise, has announced the launch of Opportune, a groundbreaking schedule-aware ad decision service (ADS), for addressable advertising deployments. Designed for dynamic ad substitution (DAS) in linear TV, Opportune maximises ad relevance and audience engagement by leveraging precise targeting based on household data and […]
LG Electronics (LG) has partnered with Famobi, a German HTML game development studio, to introduce the first games playable with the LG Magic Remote. This collaboration aims to enhance the gaming experience by providing greater ease and enjoyment. The newly introduced games are optimised for seamless play with the LG Magic Remote. As part of […]
51toCarbonZero (51-0), the net-zero platform powering growth for marketing and advertising leaders, has been selected by Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across CTV, linear, and digital, to help reduce its carbon footprint. In its journey toward net-zero, Innovid is prioritising sustainability across all of its products […]
Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer the promise of a bright future for those with the ability to evolve. […]