Co-op and ITV have announced the renewal of their partnership, following three successful years since the iconic Co-op Weatherfield store debuted on the Coronation Street soap opera. The UK convenience retailer and Britain’s longest running soap embarked on an ITV-first product placement partnership in 2018, which introduced a fully branded Co-op store to the famous […]
Following the announcement of ITV AdVentures Invest, a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited. what3words is a uniquely accessible location service, which has divided the world into a grid of 3 metre squares, giving each its own three-word identifier: a what3words address. For example, the front door […]
Nine out of 10 UK dog owners are watching more TV and streaming more content since the pandemic began. That’s not entirely surprising, but The Dog People at Rover have released a report that reveals where dogs fit into that down time – and it shows that nearly half (47 per cent) of dog owners […]
The ITV Hub has exceeded its targets for January 2021 across both consumption hours and monthly active users, owing to a strong New Year schedule dominated by new drama and entertainment. The AVoD platform has seen its consumption hours rise by over 50 per cent above its estimations for January, while monthly active users have […]
The ITV Hub has announced a strong performance throughout December, achieving 81 million programme streams, an increase of 5 per cent year on year. The Christmas period, between 21st December and 3rd January, saw an uplift in viewing of 11 per cent, compared to the same time in 2019. With a total of 6.9 million […]
The ITV Hub streaming service has announced record breaking viewer performances in its programmes across daytime, drama, entertainment and factual throughout 2020. Love Island’s most recent South Africa series achieved over 130 million requests across the VoD service, becoming the most requested programme across the ITV Hub, while daytime shows Good Morning Britain, This Morning […]
BBC One secured the top five most watched programmes, and seven out of the top ten, as audiences turned to the channel on December 25th. BBC One was the channel of choice showcasing a range of entertaining programmes across drama, comedy and entertainment. Kate Phillips, Acting Controller of BBC One, commented: “BBC One had the […]
The media and entertainment industry has been the lead player in its own disaster movie with both heroes and victims as the Covid pandemic was felt across the globe. But it will bounce back stronger than before, says accountants Mercer & Hole. Mercer & Hole points to four areas to watch in 2021. Fierce bidding […]
Argos is to become the brand new headline sponsor for ITV soap Coronation Street – only the fourth in the show’s 60 year history. The campaign, facilitated by Omnicom Media Group’s PHD and Drum, will be a fully-integrated partnership including broadcast, hub, product placement and extensive off-air activation. News of the partnership was confirmed by […]
Coronation Street will return to ITV with six episodes a week from September 14th in the run up to the soap opera’s 60th anniversary. Viewers will once more be able to catch up with all the drama in a double bill of episodes on Mondays, Wednesdays and Fridays. Producer Iain MacLeod said: “The amount of […]