Comscore, a specialist in measuring and analysing consumer behaviours, has released its 2025 State of Streaming report, revealing how consumer behaviour continues to reshape the US streaming landscape. A key finding is that audience expansion in both ad-supported (AVoD) and FAST channels shows no signs of slowing with big gains across the board. According to […]

Comscore, a specialist in measuring and analysing consumer behaviours, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi, have announced a strategic partnership to integrate TiVo’s enriched programme metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming, and digital. The collaboration brings together measurement across linear, CTV, FAST, and […]

Comscore, a specialist in measuring and analysing consumer behaviours, has announced the launch of its AI-powered Data Partner Network, a new initiative that enables third-party data providers to convert their ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive technology. This Network is designed to unlock the full value of partner […]

Comscore, a specialist in measuring and analysing consumer behaviours, has announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV programme-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape. The partnership […]

Comscore, a specialist in measuring and analysing consumer behaviour, has announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, enabling media buyers and sellers to evaluate and transact on audiences with […]

A new Comscore report, presented in Milan, reveals that despite the rise of digital and social media, traditional TV remains a dominant force in Italy. While 35 million Italian adults consume media daily via TV or online platforms, TV viewing significantly outweighs online activity. Italians average over 4 hours of daily television compared to just […]

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for 2025. A key finding shows that 72 per cent of respondents are planning to increase programmatic investments in 2025, demonstrating advertisers’ continued reliance on programmatic strategies. […]

FreeWheel, the technology platform for the television advertising industry, has announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetisation, joins the Contextual Marketplace, […]