Adform, the media buying platform, has announced a partnership with Channel 4 to enhance programmatic access to Channel 4’s Broadcaster Video On Demand (BVoD) inventory. This empowers advertisers to deliver high-quality, data-driven video campaigns with greater transparency and control. As advertisers increasingly require accountable reporting and flexibility to optimise omnichannel performance, Channel 4 says it […]

Channel 4 has published its Annual Report for 2024, demonstrating “digital growth, creative impact and financial resilience” as the channel delivers its Fast Forward strategy. 2024 marked the final full year under CEO Alex Mahon, who has led the broadcaster through a major transformation to become the UK’s first public service streamer. Mahon, CEO, commented: […]

Channel 4 has set out a twin-track approach to invest in Intellectual Property (IP) ownership, incorporating a phased move into in-house production and the launch of a new Creative Investment Fund, built on the existing Indie Growth Fund. This new move is accompanied by Channel 4 committing to an increased indie quota from 25 per […]

Channel 4 has announced a move to become the first UK broadcaster to bring video programming to Spotify, with content becoming available to audiences starting later this week. Programming from Channel 4.0, its digital-first platform, will be made available to all Spotify users on mobile and desktop apps. Channel 4.0’s programming, serving 13–24-year-olds with content […]

The Football Association has agreed the first-ever stand-alone broadcast deal for the Adobe Women’s FA Cup with the competition airing on TNT Sports and Channel 4 in the United Kingdom and Republic of Ireland from the 2025/26 season. The three-season deal will deliver a significant uplift in the number of matches that are broadcast live […]

The BAFTA Television Awards celebrated the best in British TV on May 11th – and free TV stole the show, taking home the vast majority of awards. BBC, ITV and Channel 4 dominated, with over 85 per cent of this year’s winning shows originally broadcast on their channels – and now streaming for free, no […]

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

Channel 4 has announced the launch of two Nations and Regions initiatives to strengthen commissioning talent and help production companies maximise their potential. The schemes – the Junior Commissioning Editor Programme and Business Boost – are run by Channel 4’s development and training programme 4SKills and form key parts of the broadcaster’s ongoing strategy to […]

Channel 4 News has announced the appointment of Becky Emmett as Deputy Editor. She joins Channel 4 News from ITV News where she has headed its streaming division for ITVX since last July, having previously served as Acting Co-Editor and Deputy Editor at BBC’s Newsnight, where she helped lead the programme’s journalism from 2022. Emmetty […]

The Horne Section TV Show will soon return to TV screens as the musical sitcom airs its second season from 10pm on May 22nd on Channel 4. Created by Alex Horne (creator of BAFTA and National Comedy Award winning Taskmaster) and his actually talented band, the entire box set is also available from May 22nd. Struggling […]