While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]
Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3 per cent Y/Y in 2020, according to the Asia Pacific Advertising Trends 2021 report from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in H1 2020. As economies rebound, recovery is underway with ad spend forecast to exceed $200 billion by end […]
According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]
HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month. HBO Max is also offering new and returning subscribers the option to pre-pay and […]
Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]
Bitmax, the new media management and licensing company, has appointed Gareth Noble as their European Business Development and Content Relations Manager, responsible for the development and management of European sales strategy. In this new role, he will identify new business opportunities for film distribution across streaming platforms throughout Europe. Noble has 30 years’ experience in […]
AVoD expenditure for TV episodes and movies will climb by 144 per cent between 2020 and 2026 to reach $66 billion (€54.1bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV Research.
SPI International has announced the launch of their ad-supported movie service Filmstream on Rakuten TV. Filmstream will initially be available via Rakuten TV in 42 European countries, including the UK, Spain, Germany, France, Italy, Poland, Norway, Finland, Denmark and Sweden. Viewers will be able to watch Filmstream on Rakuten Smart TV app through Samsung and […]
Streaming platform and device specialist Roku is to debut ‘Roku Originals’, previously known as Quibi, on The Roku Channel on May 20th, in celebration of Streaming Day. This will mark the first time the ad-funded content is available in the UK, and Roku says it represents an opportunity for brands to access a new premium […]
Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]