Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady pay-TV subscriber losses, seemed to be signs that services with ads could one day be a thing of the past. And then FASTs (free ad-supported […]
Alchimie, the OTT subscription video platform, and French converged multiplay telco Altice, have launched a strategic partnership to provide more than 400 hours of premium content. Altice has launched its new free VoD platform for live TV, replays and exclusive content. Branded RMC BFM Play, this new platform provides easy access to the programmes of […]
YouLook, the new UK-based AVoD service, has partnered with Mark Prince to launch its first original series, The Dr Prince Show. The Dr Prince Show is a groundbreaking new chat show hosted by Mark Prince, former top boxer turned motivational speaker, TV presenter and anti-crime campaigner. In this 10-part series, Dr Prince sits down with […]
Spanish-language media and content company Univision has unveiled its plans for a comprehensive global streaming service, which includes both free ad-supported and premium subscription-based options, to launch in the US and Latin America in 2022. The two-tier streaming service will offer a differentiated product proposition, vast content scope, expansive library and more Spanish-language originals than […]
Disney CEO Bob Chapek has told an investor conference that the company has no plans to follow the likes of HBO Max and Paramount+ in launching a cheaper ad-supported tier for its Disney+ SVoD service. “We’re always re-evaluating how we go to market across the world, but we’ve got no such plans now to do […]
Documentary+, a global, non-fiction streaming platform, has announced plans to share comprehensive viewing data with filmmakers. Filmmakers on Documentary+ will be able to request personalised reports about the performance and viewing data of their films on the platform including insights like top cities, age group, platform, gender identity and related films being streamed on Documentary+. […]
While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]
Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3 per cent Y/Y in 2020, according to the Asia Pacific Advertising Trends 2021 report from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in H1 2020. As economies rebound, recovery is underway with ad spend forecast to exceed $200 billion by end […]
According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]
HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month. HBO Max is also offering new and returning subscribers the option to pre-pay and […]