Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]
One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time. But according to Hub Entertainment Research’s newest wave of Predicting the Pandemic research, consumers’ reliance on streaming services seems to have shifted from ‘stop-gap’ to established behaviour. Highlights from the […]
OTT TV episodes and movies revenues for 22 countries in the Asia Pacific region will reach $54 billion (€45.3bn) in 2026, up by 90 per cent from the $29 billion recorded in 2020, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. China will increase by $8.4 […]
The National Football League (NFL) has signed long-term agreements with media partners Amazon, CBS, ESPN/ABC, FOX, and NBC for the distribution of games over television and digital platforms, as well as additional media rights. With these agreements, the NFL has expanded its digital footprint to reach a broader audience while maintaining its commitment to keep […]
SVoD viewership on Samsung TVs grew by 35 per cent in 2020, according to the findings of a report, Decoding the on-demand TV landscape, from Samsung Ads Europe, the media and advertising division of Samsung Electronics. AVoD viewing time grew by 74 per cent – emerging as a key trend for advertisers to watch. The […]
Analyst firm Futuresource Consulting’s latest Living with Digital survey, in field in December 2020, has once again highlighted the continued upwards trajectory of digital video uptake in H2 2020, after an already impressive and partly pandemic-fuelled first half. The survey reported greater uptake across all types of video services covered. Transactional digital video continued its […]
STV Player is celebrating its extended reach on all major platforms across the UK by adding over 650 hours of drama, true crime and factual entertainment programming to its catalogue of content. The free VoD service – which is now pre-installed in three quarters of the UK’s connected TV homes – has signed significant deals […]
SportsTribal TV, a free, ad-supported streaming TV service specialising 100 per cent in sports-themed content, has beta launched in the UK. The service hosts a wide selection of 24/7 linear sports channels which are not available on traditional pay-TV operators and helps under-represented sports bodies, leagues, rights owners and niche sports creators turn their video […]
Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]