ZEASN has announced a collaboration with Tastemade, a media company that creates video content and original programming. As a result of the collaboration, popular franchises and Tastemade Originals are integrated into WhaleLive, the free ad-supported live streaming and AVoD service created by ZEASN, to achieve further reach in the UK, Germany, Switzerland, and Austria. Tastemade […]
Channel 4 is planning to launch its AVoD service internationally. Alex Mahon, Channel 4’s chief executive, confirmed the company is looking for more ways to grow its brand globally with the addition of a Channel 4 streaming service – akin to its existing UK platform, All 4. Speaking during a presentation during the opening of […]
Canela.TV, the AVoD streaming services for US Hispanics, has entered into a partnership with Combate Global, a premier Mixed Martial Arts (MMA) sports franchise, to feature Combate’s MMA library content on its streaming platform. The partnership will bring live MMA events to Canela.TV’s 4 million users on a weekly basis. “We are thrilled to be […]
YouLook.tv, the new UK-based AVoD service, has launched a pop-up channel featuring 13 documentaries to commemorate the life of Diana, Princess of Wales. “We’re thrilled to have been able to source some great documentaries recently which allowed us not only to create this pop-up to celebrate Diana’s life with our viewers, but also to launch […]
Redbox has signed a content agreement with Game Show Network to bring its game shows and movie channels to its free live TV streaming service in the US. Viewers will be able to stream classic movies from the 70s, 80s, and popular westerns and non-stop game show action featuring a mix of classic shows to […]
IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]
Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]
Channel 4 has launched the Producers Performance Report which gives individual producers data on how their new programmes have performed on All 4 and the broadcaster’s linear channels. The tailored report also shares benchmarking information that is intended to provide key insight for producers wanting to enhance programmes streamed on All 4. Commissioned by Emma […]