According to a research report from the IoT analyst firm Berg Insight, the Generative AI (GenAI) market grew substantially in 2024, experiencing triple-digit-growth rates in all three major segments spanning GenAI hardware, foundation models and development platforms. The market value for foundation models reached an estimated $4.1 billion (€3.5bn), excluding end-user applications such as ChatGPT. […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) […]
Ciena and Heavy Reading (now part of Omdia) have launched a global survey to help better understand the impacts of AI applications and traffic growth on metro and long-haul networks operated by communications service providers (CSPs), including fixed, mobile and converged network operators and cable operators. The report found that CSPs expect significant traffic demand […]
NTT Data, a specialist in digital business and technology services, has announced a global partnership with Google Cloud to accelerate AI-powered cloud innovations and unlock new possibilities with AI for enterprise organisations across industries. This collaboration combines NTT Data’s expertise in AI, cloud-native modernisation and data engineering with Google Cloud’s advanced analytics, AI and cloud […]
Perion Network, a specialist in advanced technology solving for the complexities of modern advertising, has announced the launch of its Performance CTV Solution, the latest expansion of the Perion One unified platform. This new offering is designed to capitalise on the surging demand for measurable advertising results in Connected TV (CTV), one of the fastest-growing […]
Havas Media Network UK has launched Brand Insights AI, a tool that empowers brands to understand and optimise their presence across some of the world’s leading AI large language models (LLMs). The latest addition to Havas’s Converged.AI operating system launched in 2024, the technology’s sophisticated insights will give clients new insight into how the LLMs […]
SXSW London has released its inaugural trends report, capturing the standout insights, provocations and future-facing themes that emerged during a week of future thinking and creative collaboration at the first SXSW London which took place in Shoreditch in June. Over six days, 20,505 attendees from 85 countries converged across 34 venues to take part in […]
Ad management firm Mediavine has submitted an official letter to the US Copyright Office, demanding urgent action for more robust copyright protections for content creators in the age of generative AI. Mediavine, which represents over 17,000 independent digital publishers, has also launched a Change.org petition, urging industry leaders and consumers to join forces in protecting creators from the […]
Disguise has announced a major update to its AI-powered workflow assistant for Designer Pro, Ask AId3n. The update enables production teams to sequence repetitive or technical tasks, reducing hours of work at the click of a button. This will streamline the programming of concerts, theatre shows, corporate events, virtual productions and more — saving valuable time and […]
US Senator Marsha Blackburn (R-Tenn.) has joined Senators Peter Welch (D-Vt.), Josh Hawley (R-Mo.) and Adam Schiff (D-Calif.) in introducing the bipartisan Transparency and Responsibility for Artificial Intelligence Networks (TRAIN) Act, to help creators, musicians, artists, writers, and others access the courts to protect their copyrighted works if and when they are used to train […]