wedotv launches FAST Channels on Samsung TV Plus in MENA
March 26, 2026
wedotv is expanding its reach in the Middle East with the launch of three of its FAST channels – customised for the region – on Samsung TV Plus.
The first channels to launch on the platform are wedotv Big Stories and wedotv Sports MENA, both of which are available immediately, and wedotv Cars will launch very soon Samsung TV Plus currently is available across 30 territories globally. In MENA, this includes the United Arab Emirates (UAE), Saudi Arabia, and Egypt.
“We created these versions of our FAST channels specifically for the Middle East and, in the case of wedotv Cars, the channel was created especially for the region’s enthusiastic car culture. In so doing, we are striving to create channel environments where viewers engage more deeply and for longer. That delivers a stronger proposition for advertisers seeking meaningful reach, while reinforcing sustained engagement within the Samsung TV Plus ecosystem,” commented Iza Piotrowska, SVP, Global Business Development, wedotv.
wedotv Big Stories brings viewers a slate of factual and documentary programming; wedotv Sports MENA features live action sports, from the Scottish Football League, Italian Lega Basket, Turkish Basketball Super League, PSA Squash Tour, BWF Badminton and more, as well as expert analysis and behind-the-scenes stories; and wedotv Cars showcases the world of automobiles with test drives, documentaries, and select motorsport content.
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