JioStar Group has announced the appointment of Stephan Bugaj as Senior Vice-President of GenAI Content & Technology, as it accelerates its vision for creating AI-native, next-generation experiences.

Previously Chief Creative Officer at Genvid Entertainment, Bugaj co-developed the Massively Interactive Live Event (MILE) format, merging streaming, gaming, and live audience participation. He also built AI-native creative pipelines and tools for filmmakers, and as creator-showrunner, led the development of interactive storytelling productions that combine real-time engagement with premium narrative content, setting new benchmarks for intelligent media experiences.

A senior technology and creative leader with over thirty years of experience, Bugaj has held senior creative and technology leadership roles at DJ2 Entertainment, Pixar Animation Studios, Telltale Game, and Hanson Robotics. His work spans systems architecture for AI-driven content, adaptive narrative frameworks, digital production pipelines, and immersive media platforms, all aimed at expanding creative possibilities and shaping the future of entertainment.

JioStar Group is already investing in AI-powered features across its content businesses, including conversational interfaces, second-screen engagement layers, and AI-assisted content workflows. The group says that addition of Bugaj is expected to further accelerate innovation across next-generation experiences and interactive formats designed for digital-first audiences at scale.

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