Advanced Television

jiostar

Big Boss Bangla returns after 10 years

Media and entertainment powerhouse Banijay Entertainment has announced the return of Big Boss Bangla, marking the revival of the iconic reality format in Bengali after a decade hiatus. The series will be produced by EndemolShine India for JioStar’s Star Jalsha, with celebrated cricket legend, Sourav Ganguly, confirmed as host. Unveiled in spectacular fashion by Ganguly […]

March 11, 2026

JioStar appoints Bugaj as SVP GenAI Content & Technology

JioStar Group has announced the appointment of Stephan Bugaj as Senior Vice-President of GenAI Content & Technology, as it accelerates its vision for creating AI-native, next-generation experiences. Previously Chief Creative Officer at Genvid Entertainment, Bugaj co-developed the Massively Interactive Live Event (MILE) format, merging streaming, gaming, and live audience participation. He also built AI-native creative […]

February 3, 2026

JioStar backs out of $3bn ICC deal

JioStar, the Indian media giant, has notified the International Cricket Council (ICC) of its intent to exit its four-year India media rights contract – valued at some $3 billion (€2.5bn) – citing unsustainable financial losses. According to India’s Economic Times, JioStar has formally conveyed to the ICC that it will not be able to fulfil […]

December 9, 2025

Study: Cross-screen strategy can maximise value for advertisers

JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]

November 24, 2025